A Quote by David Ogilvy

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience. — © David Ogilvy
Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.
We're a content company. And if we create the best content, every distributor will want what we have.
Whatever content you create, let it revolve around your interests. You shouldn't create things just because you think other people want to watch it.
The content I create reflects my personality: goofy, fun, positive, a bit clumsy, family-friendly, educational and helpful.
There was a time when content could be manipulated with money, but today we have surpassed that. Now, only good content will create ripples and strike a chord because the artistes are connecting directly with their listeners through social media.
I was an online service provider. It's not my job to police what people are uploading. It's the job of the content owners, and the law is very clear. If you create content, and you want to protect your copyrights, you have to do the work.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
With VR, we have this same vision, which is create this ultimate platform for sharing your imagination. Our huge community of 300,000 developers creates awesome content that's immersive, that's social. Although now, instead of accessing it in your living room with your controller, you literally can jump into this content.
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you're going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone.
Instagram is the perfect place to reach your audience because the playing field is leveled if you can create engaging/amazing/compelling content that people want to follow. Remember that there's more than just showing product. Show the woman who designed it. Write about your muses.
With a very small team you can create compelling content and reach a large audience.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
There's just a feeling, when you're just an actor - I have great admiration for people who are just actors. I don't understand it, the idea of waiting to get cast, being at the whim of others. I find it incredibly powerless and frightening, so that's why I've been constantly trying to create my own content.
As a global media company, A+E Networks continually seeks to create new and exciting content that will attract audiences today, tomorrow, and beyond. By investing in Vice, we are thrilled about our potential to further deliver content that meets the demands of the latest consumption trends.
Early on, even in college, I figured out that it was just more interesting to me to create content than to write about other people. So that makes it more marketable.
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