A Quote by David Ogilvy
The more informative your advertising, the more persuasive it will be.
Quote Topics
Quote Author
Related Quotes
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.
Persuasive speech, and more persuasive sighs, Silence that spoke and eloquence of eyes.
Inclusivism: Whereas Exclusivists regard general revelation as informative only and special revelation as both informative and salvific, Inclusivists, by contrast, regard general revelation as both informative and salvific and special revelation as even mere deeply informative and even more effectively and widely salvific!
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Without touching my subject I want to come to the moment when, through pure concentration of seeing, the composed picture becomes more made than taken. Without a descriptive caption to justify its existence, it will speak for itself - less descriptive, more creative; less informative, more suggestive - less prose, more poetry.
Questions are often more effective than statements in moving others. Or to put it more appropriately, since the research shows that when the facts are on your side, questions are more persuasive than statements, don't you think you should be pitching more with questions?
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
The more you expect from life, the more your expectations will be fulfilled. By laughing, you do not use up your laughter, but increase your store of it. The more you love, the more you will be loved. The more you give, the more you will receive. Life proves that truth every hour, every day. And life continues to surprise.
Your mental diet largely determines your character and your personality and almost everything that happens to you in life. When you feed your mind with positive affirmations, information, books, conversations, audio programs, and thoughts, you develop a more positive attitude and personality. You become more influential and persuasive. You enjoy greater confidence and self-esteem.
You beg for happiness in life, but security is more important to you, even if it costs you your spine or your life. Your life will be good and secure when aliveness will mean more to you than security; love more than money; your freedom more than party line or public opinion; when your thinking will be in harmony with your feelings; when the teachers of your children will be better paid than the politicians; when you will have more respect for the love between man and woman than for a marriage license.
Bored with obvious reality, I find my fascination in transforming it into a subjective point of view. Without touching my subject I want to come to the moment when, through pure concentration of seeing, the composed picture becomes more made than taken. Without a descriptive caption to justify its existence, it will speak for itself - less descriptive, more creative; less informative, more suggestive - less prose, more poetry.
The more you have loved and have allowed yourself to suffer because of your love, the more you will be able to let your heart grow wider and deeper. When your love is truly giving and receiving, those whom you love will not leave your heart even when they depart from you. The pain of rejection, absence, and death can become fruitful. Yes, as you love deeply the ground of your heart will be broken more and more, but you will rejoice in the abundance of the fruit it will bear.
The more you love your art/ calling/ enterprise, the more important its accomplishment to the evolution of your soul, the more you will fear it and the more Resistance you will experience facing it.
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
Related Authors
Bill Gates Quotes
American
Businessman
Charlie Munger Quotes
American
Businessman
Dieter F. Uchtdorf Quotes
German
Businessman
Henry Ford Quotes
American
Businessman
Jim Rohn Quotes
American
Businessman
Joseph B. Wirthlin Quotes
American
Businessman
Mark Cuban Quotes
American
Businessman
Mark Zuckerberg Quotes
American
Businessman
Peter Drucker Quotes
American
Businessman
Richard Branson Quotes
British
Businessman
Russell Simmons Quotes
American
Businessman
Sam Altman Quotes
American
Businessman
Steve Jobs Quotes
American
Businessman
Tom Peters Quotes
American
Businessman
Walt Disney Quotes
American
Businessman
Warren Buffett Quotes
American
Businessman