A Quote by Dieter Rams

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
You can live with victory over the desires of your flesh. Habits, attitudes, desires, worries, and dissipation must yield as you exercise authority over your mind, emotions, and will.
One must never forbid oneself anything. One must also be able to go back, one must always be able to change.
The Scoutmaster guides the boy in the spirit of an older brother... He has simply to be a boy-man, that is: (1) He must have the boy spirit in him: and must be able to place himself in the right plane with his boys as a first step. (2) He must realise the needs, outlooks and desires of the different ages of boy life. (3) He must deal with the individual boy rather than with the mass. (4) He then needs to promote a corporate spirit among his individuals to gain the best results.
We must build a world free of unnecessary barriers, stereotypes, and discrimination. ... policies must be developed, attitudes must be shaped, and buildings and organizations must be designed to ensure that everyone has a chance to get the education they need and live independently as full citizens in their communities.
For organisations, flexibility is a must to cope with fluctuations in demand and remain competitive, and people must be able to develop adaptable attitudes to quickly embrace evolving business conditions, new business opportunities, and shifting strategies.
Man must cast out of himself everything which separates him from God. He must will to live the divine life, and he must rise above all moral temptations; he must forsake every course of action that is not in accord with his highest ideals.
Industries and businesses that must operate in the marketplace of free choice know that they must change, they must adapt, they must accommodate to changes in public attitudes-or they will surely die.
Language must resound with all the harmonies of music. The writer must always, at all times, find the tremulous word which captures the thing and is able to draw a sob from my soul by its very rightness.
You must love the crust of the earth on which you dwell more than the sweet crust of any bread or cake. You must be able to extract nutriment out of a sand-heap. You must have so good an appetite as this, else you will live in vain
Every question that can be answered must beanswered or at least engaged. Illogical thought processes must bechallenged when they arise.Wrong answers must be corrected.Correct answers must be affirmed. —From the Erudite faction manifesto
What good does it do me, after all, if an ever-watchful authority keeps an eye out to ensure that my pleasures will be tranquil and races ahead of me to ward off all danger, sparing me the need even to think about such things, if that authority, even as it removes the smallest thorns from my path, is also absolute master of my liberty and my life; if it monopolizes vitality and existence to such a degree that when it languishes, everything around it must also languish; when it sleeps, everything must also sleep; and when it dies, everything must also perish?
Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.
We must find opportunities to make change happen - we must not tire, we must not give up, we must persist.
The revolution must end and the republic must begin. In our constitution, right must take the place of duty, welfare that of virtue, and self-defense that of punishment. Everyone must be able to prevail and to live according to one's own nature.
For a scientist must indeed be freely imaginative and yet skeptical, creative and yet a critic. There is a sense in which he must be free, but another in which his thought must be very preceisely regimented; there is poetry in science, but also a lot of bookkeeping.
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
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