A Quote by Don Scardino
Studios are so used to digital now and there is a mythology that it's cheaper. But it's really not cheaper. For instance, digital is great for night exteriors, everybody knows it's a video tap, so it's very responsive to light. So you can go out at night, shoot with digital and it's gorgeous, beautiful to look at . Conversely, you go out and shoot day exterior, and it slams you, just like you know from your own video recording.
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The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
I just hate digital. Looks ugly. Even if you were to shoot this anamorphic, which looks great, I just don't like it, it feels like video.
I don't do anything digital. Everything is analog, and that's a limitation for me. However, in my world, it's not a limitation at all because I don't create the type of music that would generally be created by musicians that work with digital recording studios, and/or digital equipment, as far as production is concerned.
I don't think all films should necessarily look like they do on digital video. I think it cheats the audience, at some point. If you try to make an epic and you shoot it digitally, that doesn't make much sense. I think there's a certain kind of film that could be a "digital film." But it shouldn't be interchangeable with other films. It should be something more than just a capture medium. It should be a different form altogether, something new.
When digital recording came in about '84, everything started to follow into digital. Now, you've got the best recording media in the world, but it's not very pleasing to the ear.
If you're into writing and making people laugh, or just want to video blog something, you should get a simple digital video camera. And all computers now come with an easy video editing software program. Just mess around with that for a little bit, try to figure it out, then just put stuff online and have fun. Never give up!
You know when I shoot with digital capture, I look for the mistake. When I shoot with film I embrace it.
I've always had a preference for digital, all the way. I grew up through video and camcorders, and I was part of the VHS generation. I made all my stuff in high school on video, and worked for public access. Staying in digital is a very familiar, very natural progression of the things that I've worked in before, and I always try to break as much new ground as I can.
I think people, just because of digital recording and how computers have become such an important part of our lives, I think the means to record music now is in more people's hands. It's a lot cheaper than it used to be.
The animators are fantastic though. They'll shoot their own reference material, and just go into the car park or something. And they might shoot a very funny scene, or sometimes a serious scene. But they're really just trying to work out the motion. Yet what we get treated to is hilarious video of someone running around a parking lot with a broomstick and a helmet!
The real reason why people are going with digital is that it's extraordinarily mobile, and it's cheaper, and it has a great image, and you just can't beat it at night. It's pulling in variations of colors; it's pulling in lights from 40 miles away - a candle would be seen.
A digital camera does have many advantages and I was a believer that digital video would be a big influence on film-making.
We wanted to be successful, we wanted to shoot a video. We just wrote a song and we were like, 'OK, let's go onstage! Let's shoot a video for it!' That was always our dream... We just wanted to have fans and a crowd who would listen.
I guess I'm half traditionalist, half modern girl and I just never... I love the digital world and I love electronica and after I shoot everything is digital, but I just... I don't know.
When you're working with film, you can only shoot one angle at a time, and then everything has to stop, and you re-light it and shoot everything else from the opposite side, so it's really important that you stick exactly to what's written. But with the multi-camera digital setup, you're getting both sides of the scene at the same time, so it gives you that freedom to go off-book.
What if the New York Times gave out free, cheap Kindles to everyone and said this is how we're doing it now. You know? Maybe that's a way to go. The technology gets cheaper and cheaper, and at some point it has to be cheaper than all these trucks and all this gas, to just say, let's give away a Kindle to everyone.
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