A Quote by Donald A. Norman

A challenge to the designers of the world: Make signs unnecessary. — © Donald A. Norman
A challenge to the designers of the world: Make signs unnecessary.
As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
I make films but I am trained as a designer. I come from this series of designers called critical designers, speculative designers.
It is not coincidence that makes a designer but his continuity. And continuity means working and searching, working and fighting, working and finding, finding and seeing, seeing and communicating, and again working and searching. Designers must challenge the past, must challenge the present, must challenge the future; but first of all, designers must be true to themselves. Design is attitude.
I think designers are starting to realize that we're all in the same industry. We're making clothes - we aren't saving the world. I'm not saying that designers aren't artists, but at the end of the day, we make clothes.
A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.
There's something about the fashion world that I like, which is, I see a lot of the designers really have affection for other designers.
I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
I challenge you to be dreamers; I challenge you to be doers and let us make the greatest place in the world even better.
Mania's premonitory signs are unusual acts of extravagance, manifested by the purchase of houses, and certain expensive and unnecessary articles of furniture.
I had fallen in love. What I mean is: I had begun to recognize, to isolate the signs of one of those from the others, in fact I waited for these signs I had begun to recognize, I sought them, responded to those signs I awaited with other signs I made myself, or rather it was I who aroused them, these signs from her, which I answered with other signs of my own . . .
Nothing will turn you into more of a 'Star Wars' fan than being on a 'Star Wars' set. When you see how lovingly that world is rendered by the set designers, costume designers, props department, art department, they genuinely build an actual world. That is not an exaggeration. They build a world.
Designers are inherently optimistic people who try to make the world a better place
I never look at salaries. I have no aspirations of being a general manager or anything like that, I want to coach. For me there is no dollar signs on the towels, no dollar signs on their jerseys, I will make the decisions based on who is going to make us win. For me, that is my only priority.
The world is super-stupid. You have by far the best designers in America! And you do the most stupid cars in the world! They put billions into their stupid designs for General Motors, Chrysler, Buick, or who knows what. The designers in America must be frustrated. I am not frustrated, because I am not a designer - I am a philosopher, and all philosophers have said for ages that the world around them is stupid.
I cannot draw to save my life, and I'm not a big art scholar, but I worked with many designers throughout my career - in theater, in dance, costume designers, set designers, and I have a lot of artist friends and I do photography, and I think it's kind of in my life.
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