A Quote by Douglas Rushkoff
When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.
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In the summer of 1988, I received an interesting call from Bill Gates at Microsoft. He asked whether I'd like to come over and talk about building a new operating system at Microsoft for personal computers. What Bill had to offer was the opportunity to build another operating system, one that was portable.
Microsoft's Windows 3.1, released in 1992, was the first truly successful edition of Windows and juiced the Redmond juggernaut. Apple's Macintosh System 7.5, released in 1994, was another in a string of versions that lacked key architectural features that the Mac didn't have until Steve Jobs returned and brought with him the code that became OS X.
But for those who really want to make the world a better place, can we start looking at Bill Gates's path instead of Steve Jobs? I like my iPad, but Gates is one of the greatest heroes of our time. For me, that has nothing to do with Microsoft and everything to do with the Bill & Melinda Gates Foundation.
I bought Windows 2.0, Windows 3.0, Windows 3.1415926, Windows 95, Windows 98, Windows ME, Windows RSVP, The Best of Windows, Windows Strikes Back, Windows Does Dallas, and Windows Let's All Buy Bill Gates a House the Size of Vermont.
Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable enough to change the world. This was very open. In the end, Xerox got a large block of Apple stock for sharing the technology. That's not stealing outright.
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.
The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system.
The hugely popular Windows 95 operating system revolutionized the software world thanks to its capability of accomplishing the seemingly impossible task of making Bill Gates even richer than he already was.
In a capitalist system, there's a principle that if you invest, especially in a long-term risky investment, if something comes out of it, you're supposed to get the profit. It doesn't happen in our system. The taxpayer paid for it and gets nothing - assumes all of the risk, gets zero. The money goes into the pockets of Bill Gates and Steve Jobs, who are ripping off decades of work in the public sector.
Great innovators like Thomas Alva Edison, Henry Ford, and Andrew Carnegie didn't rely on government. There was hardly any of it in those days. More recently, Steve Jobs, Bill Gates, and Larry Ellison used genius to put brand-new ideas into production.
Technically, Windows is an "operating system," which means that it supplies your computer with the basic commands that it needs to suddenly, with no warning whatsoever, stop operating.
We saw - we conducted the experiment. I mean, it's been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we're gonna see Apple without Steve Jobs.
We saw — we conducted the experiment. I mean, it’s been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we’re gonna see Apple without Steve Jobs.
It became clear to me by 1984 that Microsoft was likely going to be the big winner in the PC software apps and operating system category, partly because of the dynamics of owning and controlling the operating system: that gave you enormous power, and I came to see Bill Gates was fierce competitor.
Jobs would have ever have asserted that Bill Gates was not serious about technology. He was a huge pioneer in that world, albeit doing something quite different in approach from what Steve did. He was dismissive of Gates' foundation work as something he did to make himself feel better.
When I first got to Apple, which was in '84, the Mac was already out, and 'Newsweek' contacted me and asked me what I thought of the Mac. I said, 'Well, the Mac is the first personal computer good enough to be criticized.'
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