A Quote by E-40
I had every major label in the world - I mean, any label that dealt with rap music wanted to sign me. I ended up going with Jive Records because I liked everything about 'em.
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Roc was only supposed to be our distributor, but then they ended up recruiting me as the label's artist. They said they really liked my album 'Everything You Wanted.'
My ultimate goal was to make the music that I wanted to make, and give shows. I was never going to get a major label deal - I never wanted a major label deal - so I was really free to express myself.
I love the creation process [of music] of it and then sharing it, so I think that was the shift. I never thought I was going to be on a label in general, I was like 'Oh, I wouldn't do that,' and then we ended up on the same label basically.
I've been on a major label for 14 years. I've always wanted as many people as possible to hear my music, and it definitely made sense for the majority of my career to be on a major label, on a distribution level, to be in people's faces and be out there, and have access to major labels' incredible machine, even though they have not understood or haven't been invested in what I was doing.
I'm a free agent. I want the major-label budget for my next album, but I'm too big for the label to pay me. I don't want to be controlled, to be watered-down. Labels were always asking me to do this or do that, saying that I was lacking something. And every time, I did it the next year. Singles? Radio spins? I showed 'em.
I love the way I make hip-hop and I refuse to make pop-rap. I don't refuse to make mainstream music, which is why I did a soul record. There was no reason why soul music couldn't get played on the radio and I still wanted to have a relationship with my record label. So, I really enjoyed doing the Strickland Banks album. But there's no point in my trying to release underground hip-hop music on a major label. That part of my talent, or part of my art, had to live somewhere else and feature film was the perfect vehicle for it.
If the label presents them with a contract that the band don't want to sign, all the label has to do is wait. There are a hundred other bands willing to sign the exact same contract, so the label is in a position of strength.
If the label presents them with a contract that the band don't want to sign, all the label has to do is wait. There are a hundred other bands willing to sign the exact same contract, so the label is in a position of strength
There was a bidding war between Epic Records and Jive - now RCA - which was bittersweet. Just having labels bid over me was really cool, but I ended up going with Jive because it felt better over there, and they have my favorite artists like Usher, Chris Brown, and Justin Timberlake.
We grew up listening to alternative music from the '90s, and there was no shame in being on a major label and still making the music you wanted to make. I feel like rap rock came around and drew a line in the sand, and everybody that was like me ran away from that and started making indie-rock.
The reason I never wanted to sign with a big label was because I didn't want no one telling me how to make my music.
That's the best thing about being with an indie label, it feels like a family. If it's a major label, they put so much pressure on every single.
I just think that any person who wants music to be their career shouldn't focus on a record label. I have seen friends who sign to a label too early in their career, and they lost control over their music, and their releases were delayed or never put out.
We're so humbled and lucky to be in a position where we've been a four-piece for over 15 years. We're signed to a major label. We're on our fourth record on a major label. We've won a Grammy. We've toured the world.
Remember the Stax label and how if you liked one record, you liked all the others as well? You don't talk to a lot of people who tell you how much they love their record label. I don't care how many records they sell.
I'm really happy with Elektra, I don't have anything bad to say about them at all. I always knew a major label was the right place for me to be. I never really had an opportunity to go to an independent label anyway.
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