A Quote by Edgar Bronfman, Jr.
The history of the music industry is inevitably also the story of the development of technology. From the player piano to the vinyl disc, from reel-to-reel tape to the cassette, from the CD to the digital download, these formats and devices changed not only the way music was consumed, but the very way artists created it.
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The history of the music industry is inevitably also the story of the development of
technology. From the player piano to the vinyl disc, from reel-to-reel tape to the cassette, from the CD to the digital download, these formats and devices changed not only the way music was consumed, but the very way artists created it.
A great song is a great song, whether it's on vinyl or CD or cassette or reel to reel or mp3. Then again, that might be an overly optimistic view, but I do think that great music will transcend the medium in which it is delivered.
Coming from the era of vinyl you could argue that everything went wrong in the music business the moment we went digital. The day the first CD came out, it all went downhill in the music industry. Digital destroyed everything.
You know, I do music. If you look under the hood of the industry I'm in, it's all based on technology. From radio to phonographs to CDs, it's all technology. Microphones, reel-to-reels, cameras, editing, chips, it's all technology.
A digital download is not as visceral as buying a CD, removing the shrink-wrap, putting the disc in your player, and pouring through the booklet of lyrics and liner notes. The digital age has removed us from the tactile experience of what it meant to listen to an album.
My first synthesizer was the VCS3. I got it in Bristol in the late Sixties, long before Pink Floyd used them. I had to sell an acoustic guitar and an old reel-to-reel tape recorder to raise the money. You can do fantastic things with modern computers, but you cannot use them in the same intuitive, spontaneous way you can a VCS3.
A lot of people that buy vinyl today don’t realise that they’re listening to CD masters on vinyl and that’s because the record companies have figured out that people want vinyl, And they're only making CD masters in digital, so all the new products that come out on vinyl are actually CDs on vinyl, which is really nothing but a fashion statement.
When we had the San Francisco Tape Music Center, we had a couple of Ampex tape machines there, and I could string tape from one machine, past the heads, and over to the next machine to the supply-reel amp, and have another delay there.
Being the recent accessibility of rare vinyl and cassette music via blogs, as well as the digital backlash which is driving more people to crave the tangible - most of these minimal wave releases are hand-numbered vinyl editions, which adds another level to the listening experience. They can listen to an LP and it's there for them to look at, examine its cover art, and hold whilst buying and downloading music in digital form remains such an ephemeral experience.
When digital technology started becoming the norm, you've got 50, 60, 70 years of recordings on tapes that are just deteriorating. Like, a two-inch reel of recording tape won't last forever. It dissolves. It will disappear.
After years of begging, I got my parents to get me a little Craig tape recorder, a reel to reel. Then I started recording voices, or recording Jonathan Winters off television and stuff like that.
When I was a kid, we weren't really supposed to listen to secular music. But one day, I found a 'Led Zeppelin IV' cassette tape in the garage, and it was just amazing-sounding music, not like anything I'd heard before. I remember thinking: 'Well, if God created music, why is his music in church not as good as this?'
I don't think piracy is going to kill the music industry. But digital technology and the ability to download will change the packaging from CDs to a single-based business.
People love to hear music on their personal devices, but the issue really becomes, if you're able to download music, you should know this download and the quality of it is going to be of the highest, and that it has a value to it and on it.
Indie music is 'it' now. It's kind of a revolution to the music: 1980s, 1990s music was getting very sanitized; they were complying with the music industry. Music was getting more and more dead in a way. Now, because of the social climate that's very severe, the artists are compelled to start being real. It's really great that indie music is now.
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