A Quote by Edward Bernays
When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public relations".
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The person who imagined that he could not be the victim of propaganda because he could distinguish truth from falsehood, is extremely susceptible to propaganda, because when propaganda does tell the truth, he is then convinced that it is no longer propaganda: moreover, his self-confidence makes him all the more vulnerable to attacks of which he is unaware.
Without some form of censorship, propaganda in the strict sense of the word is impossible. In order to conduct propaganda there must be some barrier between the public and the event.
I might not be able to use the word "hope," but I could certainly use the word "optimism." I'm very optimistic. I don't feel that it helps to be pessimistic. At some point in my life I made a conscious decision that I would try to be optimistic - not blind to anything at all - but to always hear the way that had the best chance for happiness.
The United States has it's own propaganda, but it's very effective because people don't realize that it's propaganda. And it's subtle, but it's actually a much stronger propaganda machine than the Nazis had but it's funded in a different way.
The United States has its own propaganda, but it's very effective because people don't realize that it's propaganda. And it's subtle, but it's actually a much stronger propaganda machine than the Nazis had but it's funded in a different way.
The result of this is that so-called peace propaganda is just as dishonest and intellectually disgusting as war propaganda. Like war propaganda, it concentrates on putting forward a ‘case’, obscuring the opponent’s point of view and avoiding awkward questions.
A war film can be propaganda and they're very valuable as propaganda, as we realized in Britain in the Second World War. Film as propaganda is a very valuable tool. It can also demonize, which is the dangerous side of a war film as propaganda. But there are war films that are not propaganda. It's just saying 'This is what it's like.' For 99 percent of us we don't know what it's like. We have no idea. So to reveal that to the audience is powerful.
I think sometimes we underestimate just how vulnerable Israel is on the public-relations front. That's why they spend so much money on propaganda. And that's why they panic every time they feel like they're losing the propaganda war.
When philosophers use a word--"knowledge," "being," "object," "I," "proposition," "name"--and try to grasp the essence of the thing, one must always ask oneself: is the word ever actually used in this way in the language-game which is its original home?--What we do is to bring words back from their metaphysical to their everyday use.
I was fascinated by the lack of a word for a parent who has lost a child. We have no word in English. I thought for sure there'd be a word in Irish but there is none. And then I looked in several other languages and could not find one, until I found the word Sh'khol in Hebrew. I'm still not sure why so many languages don't have a word for this sort of bereavement, this shadowing.
Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out always cut it out. Never use the passive voice where you can use the active. Never use a foreign phrase a scientific word or a jargon word if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous.
There are some people that aren't into all the words. There are some people who would have you not use certain words. Yeah, there are 400,000 words in the English language, and there are seven of them that you can't say on television. What a ratio that is. 399,993 to seven. They must really be bad. They'd have to be outrageous, to be separated from a group that large. All of you over here, you seven. Bad words. That's what they told us they were, remember? 'That's a bad word.' You know bad words. Bad thoughts. Bad intentions.
It doesn't matter what word we use, if it has the same content, it will be treated in the same way. There are other words - there's "womanist," there's "mujerista," there's "women's liberationist" - all mean the same thing and they get the same ridicule. I think we just need to choose what word we feel comfortable with that says women are full human beings, and whatever that word is, it will get a lot of opposition. But it will also attract a lot of support. But this is a revolution, not a public relations movement.
Correctitude implies nowadays a formal or fastidious use of words; and what is wanted is not so much the correct as the living use of words. It is the memory of the meaning of a word which is the life of the word.
I never use the word nation in speaking of the United States. I always use the word Union or Confederacy. We are not a nation but a union, a confederacy of equal and sovereign States.
You know, Obama says we can't use the word "terrorism." We can't use the word "foreign." We can't use any of these provocative words that insult them. "Islamic terrorism" is a phrase not permitted to be used by the US government.
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