A Quote by A. Alfred Taubman

Become an expert in one fundamental area of your market or business, no one starts out as a generalist. — © A. Alfred Taubman
Become an expert in one fundamental area of your market or business, no one starts out as a generalist.
If the pitch starts with a sob story, I'm out. If the pitch talks about personal issues, I'm out. If the pitch starts off with how big the market opportunity is, I'm out. If the pitch tells me what is unique about the product, how it can make a profit, and it's an area where I have expertise, I will read on.
It's always smart to know your market - what kind of buyers are looking in your neighborhood? What have other houses sold for in that area? Check out some of the open houses if possible and you'll start to learn about what people in that area value.
At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.
Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.
When you take away the violence from the market, even it starts shifting into something else - not exactly paradise, but it doesn't become the market in the way we see it now.
A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.
...the geometrician teaches me how to work out the size of my estates rather than how to work out how much a man needs in order to have enough....You geometers can calculate the area of circles, can reduce any given shape to a square, can state the distances separating starts. Nothing's outside your scope when it comes to measurement. Well, if you're such an expert, measure a man's soul; tell me how large or how small that is. You can define a straight line; what use is that to you if you've no idea what straightness means in life?
If I had to give my advice to someone else starting the business, my standard answer is so, so true, and that's to learn the fundamental basics of this business. If you don't have a fundamental base to build upon, your house will fall, and you will never truly achieve the status you desire.
According to the management expert Peter F. Drucker, the term "entrepreneur" (from the French, meaning "one who takes into hand") was introduced two centuries ago by the French economist Jean-Baptiste Say to characterize a special economic actor-not someone who simply opens a business, but someone who "shifts economic resources out of an area of lower and into an area of higher productivity and greater yield." The twentieth-century growth economist Joseph A. Schumpeter characterized the entrepreneur as the source of the "creative destruction" necessary for major economic advances.
Choose your self-presentations carefully, for what starts out as a mask may become your face.
Most of what we've done at SurveyMonkey is create a market, which I would say is much harder than trying to enter a market that already exists. But if you get it right, it can become a great business.
There had to be a market in order for you to be successful in a business. The market had to need your business, or the product of it.
You have to connect with your market and your employees. First, understand that what your market says is fact and what you say is opinion. Then, take the time to create a good connection with your employees. Without those two key connections, your business will be stuck in mediocrity forever.
As a bull market turns into a bear market, the new pros turn into optimists, hoping and praying the bear market will become a bull and save them. But as the market remains bearish, the optimists become pessimists, quit the profession, and return to their day jobs. This is when the real professional investors re-enter the market.
When I get hurt in the market, I get the hell out. It doesn't matter at all where the market is trading. I just get out, because I believe that once you're hurt in the market, your decisions are going to be far less objective than they are when you're doing well If you stick around when the market is severely against you, sooner or later they are going to carry you out.
Anger is a tool for change when it challenges us to become more of an expert on the self and less of an expert on others.
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