Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
The electric car, it's not the government saying, 'Oh, we must have electric cars.' The market was ready for that. People were ready for that, so, we have electric cars.
My first car was a BMW. A white BMW.
The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.
It is definitely true that the fundamental enabling technology for electric cars is lithium-ion as a cell chemistry technology. In the absence of that, I don't think it's possible to make an electric car that is competitive with a gasoline car.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
I probably wouldn't be a good spokesman for an electric car, because I'll still get on a private jet, and one flight on a private jet undoes all my electric-car good deeds.
Yes, my grandfather worked with Thomas Edison on the electric car, and he sold electric cars at the 1900 World's Fair in Paris.
I really do encourage other manufacturers to bring electric cars to market. It's a good thing, and they need to bring it to market and keep iterating and improving and make better and better electric cars, and that's what going to result in humanity achieving a sustainable transport future. I wish it was growing faster than it is.
It is interesting that the black BMW is the preferred car of so many assholes.
Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.
Actions speak louder than words, and a smile says, 'I like you. You make me happy. I am glad to see you.' That is why dogs make such a hit. They are so glad to see us that they almost jump out of their skins. So, naturally, we are glad to see them.
I love driving. I still drive a 1993 Toyota Camry. I do want to get an electric car, but it's less of a carbon footprint if you keep your old, fuel-efficient car on the road than if you say 'build me a whole new car.'
Obviously the horse can still do things that the gas car can never do, and the gas car will always be able to do things the electric car can't do. But they have really different uses and advantages.
I'm in a BMW rut. My last three cars have been BMW 3-Series.
Electric guitars are an abomination, whoever heard of an electric violin? An electric cello? Or for that matter an electric singer?