A Quote by Eric Bana
The notion of people commenting on you, the notion of people saying things about you, people liking or disliking you and getting into your business, has become more of a reality for the general public over the last years, as people have dipped further into Facebook, Twitter, Instagram and social media.
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PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
Social media, where I'm head and shoulders above everybody else. I've read now 22 million people on Twitter, Facebook and Instagram. More than 22 million people. Nobody else is even close.
Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.
Believe it or not, a lot of people watch social media. I have 1.5 million people on Instagram, 2.5 million people on Twitter: that is how many people are watching whatever I do.
When I was a kid you didn't have Twitter or Instagram where as soon as you walk out of a building a photo of you is up within two minutes or a million people are commenting and saying nasty things. I found a different confidence because I realized that you can't base your self-worth on the opinions of others.
I think you've got to be careful with social media. You can get addicted to the buzz of people liking and commenting. It's exhausting.
Under the notion that unregulated market-driven values and relations should shape every domain of human life, the business model of governance has eviscerated any viable notion of social responsibility while furthering the criminalization of social problems and cutbacks in basic social services, especially for the poor, young people and the elderly.
We often take for granted the notion that some people are insiders, while others are outsiders. But such a notion is a social contrivance, that, like virtually every public construct, is a legacy of a primordial and tribal mentality.
I'm not on any social media. I know people who have met on Twitter and through Facebook. I had a friend, someone liked her photos on Instagram, and they started direct messaging each other and went out on a date! That's so foreign to me.
Over the last thirty years or so, I have definitely become more enlightened about corners of the social spectrum that I had less exposure to as a young man. I've interacted with more poor people, more minorities and more sexual minorities. As you get more people from different backgrounds involved in your life, you get a broader perspective and you're less cavalier about your opinions.
I've been a lot more into Facebook and Twitter and Instagram, which was a bit complicated for me to understand the language of each social media, because they all talk in different ways. It's a nice way for me to tell people I appreciate them, which I forget to do sometimes.
The notion of public service has effectively been abandoned. Every political party now buys into business values, and into the notion that by definition business must run things more efficiently.
The way the Facebook network is set up, it's not as suitable for content discovery. Twitter is better, but there are too many over-sharers. Also, on Twitter and Facebook, everything comes from people you know. On StumbleUpon, it comes from people that you don't necessarily know but share your interests.
There's this notion out there - and it's a categorically false notion - that the only business model in the service industry is the minimum-wage business model. I say phooey to that. You go to a Costco store, and you see people there who've been working there for years and years. They're making $15, $20 an hour, plus health benefits.
I think I'm the last person on the planet to use the internet, but I'm re-engaging my fans through Facebook and Twitter and Instagram, doing the whole social media scene.
Twitter needs to become more of a platform on the web. If Twitter went away today, people would just turn to Facebook. If Facebook went away, people would start screaming - it's so universal.
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