A Quote by Eric Ries
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
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As you start building the product, don't assume that you know all the answers. Listen to the community and adapt. We had a lot of our own ideas about how the service would evolve. Coming from PayPal and eBay, we saw YouTube as a powerful way to add video to auctions, but we didn't see anyone using our product that way, so we didn't add features to support it.
How would you feel if you had no fear? Feel like that. How would you behave toward other people if you realized their powerlessness to hurt you? Behave like that. How would your react to so-called misfortune if you saw its inability to bother you? React like that. How would you think toward yourself if you knew you were really all right? Think like that.
If Jesus Christ were to sit down with us and ask for an accounting of our stewardship, I am not sure He would focus much on programs and statistics. What the Savior would want to know is the condition of our heart. He would want to know how we love and minister to those in our care, how we show our love to our spouse and family, and how we lighten their daily load. And the Savior would want to know how you and I grow closer to Him and to our Heavenly Father.
I've always wondered what it would be like if the Messiah, or Christ Returned, were actually alive and living in our society; who would that person be, how we would identify them, how would they live and what would they believe in, how would society react to them? I decided to try and tell my idea of that story.
They were not friends. They didn't know each other. It struck Tom like a horrible truth, true for all time, true for the people he had known in the past and for those he would know in the future: each had stood and would stand before him, and he would know time and time again that he would never know them, and the worst was that there would always be the illusion, for a time, that he did know them, and that he and they were completely in harmony and alike. For an instant the wordless shock of his realization seemed more than he could bear.
If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an enourmous ammount of waste of time and money that ends up on the floor.
I think it is going to be very difficult to be a company in silos. I think the game has changed. We won't define our success by looking at the competitors but at how satisfied are our customers, how engaged are our internal stakeholders, and how good is our product pipeline.
In my home country, which is one of the oldest kingdoms in the world, you're born with the title. You don't get elected. I don't know how the king and queen of Denmark would respond if they suddenly had to do a speech, if the people would vote for them. I don't know how that would end up.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
Doing business is all about providing a good product or service to your customers. A good businessman is he who knows that what is successful today may not be so tomorrow. Technology changes so fast, and so do people's needs and wants. That's why it would do well for a businessman to know how to adapt to change. He must constantly reinvent the business, or it won't last.
It is not strange that some of our revoltes preach trial marriage: for the only safe way to marry them at all would be on trial. Until you had definitely experienced all the human situations with them, you would have no means of knowing how, in any given situation, they would behave. They might conform about evening-dress, and throw plates between courses; they might be charming to your friends, and ask the waiter to sit down and finish dinner with you. Or they might in all things, little and big, be irreproachable. The point is that you would never know.
I was the type of person who was the question-asker. And not just genuine questions, I would ask a question so the author would know how much I knew about them. Once I went to a Tobias Wolff reading. I knew he was teaching at Syracuse at that time. And so, I remember asking him how he liked Syracuse. People do that to me now and it's okay. There is rarely a time when I just have had enough.
I love Osho. I don't know if you would call him a philosopher; I would just call him a really cool dude. Osho really changed my life. Because the way that he spoke about emotion and the male and female energies in the world and how people react to the world around them, it's so simple, yet it has such a depth.
One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.
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