A Quote by Evan Williams
Google started out when the dot-com boom was happening. It grew under the radar of big companies that were competing in but basically ignoring search. Then they were able to really invest during the bust for a long time.
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Boom and bust cycles are very difficult for businesses because you're hiring a bunch because you're planning for the future. And if the future is going to be very big, you need to hire people, or suddenly you go to boom to bust, then all of a sudden, you're kind of battening down the hatches and trying to sail, you know, through the storm, it's a different thing. So part of it is making good decisions about, well, how long is a boom cycle going to be, you know, don't plan on it going forever.
The 20th Century approach to economics, resource depletion and over-consumption means we boom and bust until we bust more than we boom; that is precisely what is happening. In a low growth economy, the true meaning of resource efficiency in business and in everything we do is essential
It is very similar to companies like Google and other internet companies. When you go and search on Google you don't pay for that. But sometimes you click on an advert and Google makes money on that.
I remember at the time - right before we started Feministing.com - doing a Google search for the term "young feminism" and the term "young feminist," and the first thing that came up was a page from the National Organization for Women that was about 10 or 15 years old. And it just struck me as so odd that there was all of this young feminist activism going on, but that it wasn't necessarily being represented online, that the first things in a Google search to come up were really, really old. I think to a certain degree we really filled a gap, and that's why we got such a large readership.
Competitors argue that Google rigs its search algorithms to demote listings for competing search engines. Many of the allegations of demotion come generally from sites of pretty questionable quality, such as Nextag and Foundem. Some of Google's primary competitors in 'specialized search' clearly place well in search results - Amazon and Yelp.
During dark times, real entrepreneurs come out. They are not competing with 10 look-alike companies for engineering talent, so it's a great time to invest and help build companies.
When we first started our internet company, 'China Pages', in 1995, and we were just making home pages for a lot of Chinese companies. We went to the big owners, the big companies, and they didn't want to do it. We go to state-owned companies, and they didn't want to do it. Only the small and medium companies really want to do it.
Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.
In the bubble that was dot-com 1.0 emerged Google, Amazon, and some of the most valuable companies on the planet. They were successful because they focused on their customer; they focused on revolutionary products.
America had been a boom-and-bust economy going into the Great Depression - just over and over and over, fortunes were wiped out, ordinary families were crushed under it.
I was obsessed with the idea of sitting next to someone and playing a game that we were both competing in, and we were also competing with the computer. That was mind-blowing to me at that time. It was just so cool to think about the computer being able to play with us, and then also [for] us to compete.
I think the dot-com boom and bust represented the end of the beginning. The industry is more mature today.
When we first started making videos, we didn't have a boom mic, so we had to talk really loud. And then we got a boom mic and were like, 'Wow, we're shouting,' and had to learn to bring it back.
Search companies, which I won't mention by name, tried to do so many things at the same time, they forgot all about search. They either missed the next revolution of search or they created an opening for a Google to enter.
For a really long time, I thought being different was a negative thing. But as I grew older, I started to realize we were all born to stand out; nobody is born to blend in.
Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization - SEO, for short.
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