A Quote by Fairfax Cone
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
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Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
I don't think one can accurately measure the historical effectiveness of a poem; but one does know, of course, that books influence individuals; and individuals, although they are part of large economic and social processes, influence history. Every mass is after all made up of millions of individuals.
Strictly speaking, the mass, as a psychological fact, can be defined without waiting for individuals to appear in mass formation. In the presence of one individual we can decide whether he is "mass" or not. The mass is all that which sets no value on itself good or ill based on specific grounds, but which feels itself "just like everybody," and nevertheless is not concerned about it; is, in fact, quite happy to feel itself as one with everybody else.
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
Various "wars on drugs" throughout history have killed millions, enslaved millions more, destroyed families, are usually just thin pretenses for mass incarceration, mass surveillance, ethnic cleansing, population control.
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
Advertising in the past has been predicated on a mass market and a captive audience.
Poverty is a weapon of mass destruction. Joblessness is a weapon of mass destruction, homelessness, a weapon of mass destruction... racism, a weapon of mass destruction, fear, a weapon of mass destruction. We must disarm these weapons and renew our commitment to quality public schools and dedicated teachers and good housing and quality health care and decent jobs and stronger neighborhoods.
But there's always a Mass. It's not a formal Mass at all. We're sitting around her dining room table with wine and Eucharist and holding hands. It's very informal and small, but to me that's a wonderful way to have Mass.
Joblessness is a weapon of mass destruction. Poverty is a weapon of mass destruction. Hunger is a weapon of mass destruction. Poor health care is a weapon of mass destruction. Poor education is a weapon of mass destruction. Discrimination is a weapon of mass destruction. Let us abolish such weapons of mass destruction here at home.
It followed from the special theory of relativity that mass and energy are both but different manifestations of the same thing - a somewhat unfamiliar conception for the average mind. Furthermore, the equation E = mc², in which energy is put equal to mass, multiplied by the square of the velocity of light, showed that very small amounts of mass may be converted into a very large amount of energy and vice versa.
Taken as a whole the mass media seldom rises to the level of deplorable trash, but it is also true that there is no mass audience in America for anything better.
Up to now, America has not been a good milieu for the rise of a mass movement. What starts out here as a mass movement ends up as a racket, a cult, or a corporation.
Above all things the mass-mind is most bitterly resentful of superiority. It will not tolerate the thought of an elite; and under a political system of universal suffrage, the mass-mind is enabled to make its antipathies prevail.
As you know, this little grain of sand has mass. A very small mass, but mass nonetheless." And because this grain of sand has mass, it therefore exerts gravity. Again, too small to feel, but there." Now," Katherine said, "if we take trilions of these sand grains and let them attract one another to form... say, the moon, then their combined gravtiy is enough to move entire ocreans and drag the tides back and forth across our planet.
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