Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.
And let's all be honest here; more of us believe in the American hero Sheriff Joe Arpaio's thorough investigation into your phony birth certificate and phony history than the phony media's smoke and mirrors.
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.
The moment you sense someone is making something because they think people are gonna buy it or like it, it's just so phony! The public has a nose for phony like nobody else.
I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.
Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.
I think to close half of Magic Kingdom for the purpose of a White House invitation town hall meeting on a phony main street on behalf of a phony president just strikes me as weird.
What I don't like today is, to put it coarsely, the phony Hasidism, the phony mysticism. Many students say, "Teach me mysticism." It's a joke.
Liberals are hopping mad because Rush Limbaugh referred to phony soldiers as "phony soldiers." They claim he was accusing all Democrats in the military of being "phony." True, all Democrats in the military are not phony soldiers, but all phony soldiers seem to be Democrats.
I want kids to believe that I was just like they were, and to believe that they, too, can aspire to great things.
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
Acting was not for me. They were saying, you are too beautiful, you are too ugly, you are too plump, too tall, too short. You cannot believe the way you are judged.
If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.
If I stop to think about fans, or best-selling, or not best-selling, or good reviews, or not-good reviews, it just becomes too much. It's like staring at the mirror all day.
A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.
I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.