A Quote by Fredrik Bond
I've been working with music videos and commercials, they are naturally very music driven and visual driven. So that feels like my natural element to be working with that.
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I was working in commercials and music videos, always with the goal of working in feature films.
I am a very spread out type of director as I just love working in all of these different worlds; I go from commercials to music videos to art projects.
I've never felt particularly ambitious or driven, that's for sure, although I like to create stuff, whether it's a little doodle, a drawing, a small painting or a movie or a piece of music, so I suppose I'm driven by that. Everything I've done has felt very natural, and it's happened because it's happened.
I am a musician who stopped working with music. Now I work with visual music, or audio-visual music.
Everything today is such a massive visual show. It's very rare to get a film where the characters are raw and real - and you can take people back to where they are watching live cinema. With character-driven action. Not visual-driven action.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
The mania started with insomnia and not eating and being driven, driven to find an apartment, driven to see everybody, driven to do New York, driven to never shut up.
Technology has made it much easier to make and manipulate music. Studio-driven, machine-driven music does not always transcend into being a good live act. Many current acts are great live, but many cannot cut it live. The music is not organic.
I think what interests me the most is when the two things are developed at the same time, which certainly feels natural for the way of working when there is no dialogue. You sort of depend on the music to be that, especially when there's lyrics in the music.
Directing music videos, especially ones that are concept/narrative driven is challenging in itself, but Directing a music video within a digital video environment is even more difficult.
When I was doing music videos, everybody was very snobbish about music video directors doing commercials. It was all guys from ad agencies.
Videos come definitely after the music has been created, but I have always felt, and especially today, that videos are vital in the album process. I think that we live in a very visual era, and if you make a mistake with a video, those images will accompany the song forever.
Sometimes I start with music on and then I get distracted because I'm working to a different rhythm; I'm not working to myself. So, I don't have music on when I'm working.
I'd been making music that was intended to be like painting, in the sense that it's environmental, without the customary narrative and episodic quality that music normally has. I called this 'ambient music.' But at the same time I was trying to make visual art become more like music, in that it changed the way that music changes.
The visual side of being a performer or in a band is, to me, as important as the music. I know not everyone shares that same opinion, but when I'm writing songs or working on lyrics or coming up with an idea, I think about videos as I'm in the studio. If I had all the money in the world, I would have the most amazing videos ever, you know? You're saying grandiose, and big; if the song warrants it, I try to push the visuals as far as I can.
I think it's really important to have inter-generational relationships right; some level of communication between us silver-backed gorillas, who have been looking at and working on these problems for years, and the next generation of problem-solvers. And it's happening. So it's a very exciting time because of it. And a lot of the young people I'm working with, it's very exciting. Their enthusiasm, the revolutionary nature of what they're doing, what they're being driven by.
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