A Quote by Terry Semel
Yahoo! is the only company with both scale and leadership in branded and search advertising.
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Google (and Bing and Yahoo!) don't 'owe' any company traffic. If a company has to spend more on advertising on Google, in addition to investing in search-engine-optimization, that is not a violation of any law.
Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.
Yahoo is a global technology company that provides personalized products and services, including search, advertising, content, and communications in more than 45 languages in 60 countries. As a pioneer of the World Wide Web, we enjoy some of the longest-lasting customer relationships on the Web.
Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.
When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
Yahoo was Jerry Yang's baby. He did a great job creating the baby. Unfortunately, some of the key executives after the foundation of the company couldn't keep up with the technology innovation of the industry. They thought that Yahoo should become a media company.
Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.
I approached Yahoo as a learning experience. Everything at every stage of the game affects what you do next. At Yahoo, I learned a lot about social search and met a lot of amazing people - some are now entrepreneurs with companies I subsequently invested in.
Yahoo today is not a portal. Yahoo today is a search engine.
The culture or environment of a company starts from the top. The leadership. The leadership of a company sends a message to its employees of what is tolerated and what is not.
I said from the very beginning, 'Yahoo should position itself as a technology innovation company, not as a media company.'
I remember working with a guy named Andrew Braccia at Yahoo, and Yahoo was the company that bought Flickr. Everyone on his team was hard working and reliable, did what they said they were going to do, on top of everything, and seemed to be operating at this level of productivity and effectiveness that I found difficult to manage to.
The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
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