The difference between us and the other side is that they use populist and...kind of slogans that are...they fool the people. They are the kind of dishonest and populist slogans that we are not willing to use.
We have a large public that is very ignorant about public affairs and very susceptible to simplistic slogans by candidates who appear out of nowhere, have no track record, but mouth appealing slogans
I remember laughing when we made those slogans up [about abortion]. . . . We were looking for some sexy, catchy slogans to capture public opinion. They were very cynical slogans then, just as all of these slogans today are very, very cynical.
There is a temptation in politics to look for simplistic slogans and to play the game in a way that looks like you're a savvy politician.
It's easier to make negative attacks and simplistic slogans [in social media] than it is to communicate complex policies.
Nothing outrages and disappoints an extremist more than compromise.
Loose talk about no deal has given credibility to the simplistic slogans of the Brexit party and resulted in millions voting for them.
Those who are believed to be most abject and humble are usually most ambitious and envious.
The New York Times had a headline on its website - Trump Turning To Ultra Wealthy To Steer Economic Policy. This doesn't sound very populist to me. Today's commerce secretary, the names being talked about for treasury secretary, I think there will be populist talk but maybe no populist action.
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
It's very easy to have slogans and rhetoric that people will follow, but eventually the slogans fall away
It's very easy to have slogans and rhetoric that people will follow, but eventually the slogans fall away.
Those who are most able to buy what you have to sell are those who most demand that you agree with them.
Anything popular is populist, and populist is rarely a good adjective.
I come from a working class community in eastern Scotland, and I've always been a populist, though not a patronising populist.
Unfortunately, simplistic framing of problems leads to simplistic answers.