A Quote by George Lois

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
When two kids came along, I couldnt see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.
I have to make about a million proofs of everything. I don’t know, it’s just a repetition, like a meditation. You come back to something and then you leave it, and then you come back again and you leave it, and each time it changes. And sometimes you have to wait for new information inside yourself to be able to finish something, to find out how it should go.
When you get the first knock, it kind of wakes you up: you know, they are men, and it is not like Under-18s when you can take loads of knocks and know you will be fine, that you won't feel anything after the game. You definitely get harder knocks, but it helps. You just get up and get on with the game, and then you can give it to them back.
Because we take these huge long breaks, and then I just kind go, "Okay, fine, this is the way that I've chosen to live my life, and if the band now fades into obscurity, so be it, that's my decision." But then we come back and it's still as big as ever, or bigger. It's always been a surprise to me, that it worked out that way.
The fascinating thing about standard economic stories is exactly that: they assume that everybody wants that kind of closure. That all human relations are forms of exchange, because if everything is an exchange then it's true that we're both equals. We walk up, I give you something, you give me something, and we walk away. Or I give you something, you don't give me something right now, and you owe me. So if we have any ongoing relationships at all, it's because somebody is in debt.
I'm the kind of guy that if I go to a concert and hear something that knocks me out, I don't want to be left out of that. I'm going to try to get into that, and I'm running back home to practice.
The Sixties - I had to have my foot in everything then. I'm doing the same thing now but through an intermediary. You know. The food company. Maybe that's the way to go about it. You go right straight into the inferno, and when you get older, you pull back.
Nothing prevents our denying life by suicide. well then, kill yourself, and you won't discuss. If life displeases you, kill yourself! You live, and cannot understand the meaning of life - then finish it, and do not fool about in life, saying and writing that you do not understand it. You have come into good company where people are contented and know what they are doing; if you find it dull and repulsive - go away!
What you need to know to direct a movie is [of] such great variety. I've worked with people who were maestros, who know everything. I've worked with people who were empty and lost, who had no clue what they were doing. You wouldn't hire them to paint your apartment. And then there's everything in-between. There's no list of skills you have to have to sit in that chair.
Style is about the choices you make to create the aspects of civilization that you wish to uphold. I will buy a chair for my house. What style of chair are you gonna buy? Everything we look at and choose is some way of expressing how we want to be perceived. I mean, why bother choosing a chair because it looks a certain way? Because there's gonna be something about that chair that says something about you.
I worked as bricklayer, operating forklifts, building scenes for TV shows. I did everything. When I worked at the TV, I told them I would come back one day to give interviews, and they laughed at me.
When you understand spiritual law, then you realize that everything you give, good or bad, will in fact come back to you tenfold and that's just the way it is. You give someone flowers and the person you are ultimately giving to is yourself.
For me, I go somewhere for three days, and then I come back and I want to change everything, and so it's a fight with everybody. I'm transforming and convincing. It's more than designing. It's shaking people and trying to give them direction. I'm a bit of a control freak. This is a problem as I get older, and it's something I should work on. I should be more confident - learn to trust people and give them freedom and delegate.
There's so much bullying with young people and them feeling like they can't come out, and they don't know what to do. And it's something that you have to work through. And, you know, for me, it was - I came out, and then I went back in for a minute. And then I came out, and I was like, 'You know what? This is who I am.'
Client companies and advertising agencies are old-world-order places. The systems and processes and structures come from a time when you shot the TV commercial, then you did the print ads, then you did everything else - including the website. Everything has changed, but the systems haven't.
I had something called the back of the chair test. Where I sit, we don't sit like you and I do. I can see a sliver right behind them and they come out and they sit like this like god students and they don't touch the back of the chair.
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