A Quote by George Lois

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

George Lois

Quote Topics

Advertising Attitude Brand Immediately Should Should I Think Understand Visuals Words

Quote Author

George Lois
American - Artist
Born: June 26, 1931

A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.

Fidel Castro

In 1938, I. G. Farben sent a letter to (a major drug firm), one of its American subsidiaries, (that)..all advertising contracts must contain '...a legal clause whereby the contract is immediately cancelled if overnight the attitude of the paper toward Germany should be changed.

G. Edward Griffin

think there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.

Astra Taylor

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

John Battelle

I think that identity and sort of the brand - I hate that word - the brand of the musician should be malleable. It should change, and it should grow.

Grace Potter

Everyone has attitude, and I think everyone should have attitude. But I know I have attitude, but that's just, I think if you don't have attitude, it comes only with self confidence. So if you don't have self confidence, you won't have attitude, and I think there's a difference when you have attitude and when you have arrogance.

Sania Mirza

I think that I cannot immediately see the route by which we should really understand memory and the workings of the brain.

John Gurdon

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

Dan Pallotta

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Simon Mainwaring

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Larry Winget

My attitude toward peace does not depend on which war we are discussing. I think that words should do the work of bombs.

Margaret Cho

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Joshua Ferris

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

Lil Jon

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

Padmasree Warrior

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.