We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.
Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.
'Cause a musician, you can't tell me, "I've got this message I want share with the public," and it's three-and-a-half minutes long. That's not it. If your message is only three-and-a-half minutes long, then we got nothing else to talk about. Because life is more complex than three-and-a-half minutes.
This occasional sports columnist, who has been to his share of Super Bowls, had been glad to be home on Super Bowl Sunday, but the scary commercials made me want to be in the melee of the arena, where you are not aware of commercials.
My idea of a 'super bowl' is when the catcher is standing in front of the plate with the ball, waiting for me as I round third...and I make him drop it. That's a quality Super Bowl.
How ironic, to be my last game that I ever played would be against Dan in a Super Bowl. The thing I always was afraid of was playing in a Super Bowl when it was raining. I can't throw a wet ball.
Work only a half a day. It makes no difference which half-the first 12 hours or the last 12 hours.
I don't want to sound conceited, but people were intrigued with me and thought I was crazy and the word got around about this wacky disc jockey who could do 10 commercials in 10 minutes - what I did was make fun of the commercials.
Celebrating Christmas without subscribing to Christianity is like watching the Super Bowl without watching a regular season game. Some people watch the Super Bowl for the commercials; others watch it for the halftime show.
I don't think you ever come into the season and talk, 'Super Bowl, Super Bowl, Super Bowl.' It's about improving and winning games along the way as you improve.
I take 10 minutes. I focus on what I'm most grateful for. Then I do a little prayer for three minutes, a blessing within myself through God, and then out to my family and friends and all those I serve. Then my last three minutes are the three things I want to achieve most. At the end of 10 minutes, you are wired. Everything in your life gets filtered through that.
Sometimes there's no qualitative difference between two-and-a-half and three-and-a-half hour shows. It's just a matter of how long you do it. It's not like the show must be three hours and 30 minutes to work. That's just not the case.
I wrote 'Always Love' in 10 minutes. It's a very positive song, more positive than I am in reality, but I was feeling good for three and a half minutes. And every time we play a show I think, 'Well I should probably be that positive,' but I'm not.
Film is more of novelty, because I've done so much theater over many years. I'm in love with making movies. Also, I find it easier to remember three minutes of dialogue than three hours.
I like to work half a day. I don't care if it is the first 12 hours or the second 12 hours.
I did have a very determined idea of making money. I was quite savvy about that. And that was my most basic lesson. You do have to understand the economics. It's pointless putting in all that work and losing money. If you're not making a profit you're stuffed.
Every year is Super Bowl or bust, really. If you ain't shooting for the Super Bowl... I mean, I guess if you're the Browns, you're shooting for a win. Or a few wins, at least. But everybody else, you gotta be shooting for the Super Bowl.