A Quote by Gina Bellman
Many American TV actors employ agents, managers, business managers, publicists and stylists, and are now adding digital media manager to the list. Their job is to reach out to the fans, managing websites, Twitter feeds, Facebook and Wikipedia.
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PR got to be much bigger because of the emergence of digital media. Now we have hundreds of people who are, in a sense, manning embassies for Facebook and Twitter for brands. So the business in effect has morphed from pitching stories to traditional media, to working with bloggers, Twitter, Facebook and other social media, and then putting good content up on owned websites.
Actors are trusting souls, and we must go by gut-level instinct, even after our agents and business managers weigh all the odds.
I recommend people don't get in high-profile marriages. There are a lot of people in the world. You don't have to marry someone with their own team of publicists, managers, agents, and lawyers.
As a whole, the managers today are different in temperament. Most have very good communication skills and are more understanding of the umpire's job. That doesn't mean they are better managers. It just means that I perceive today's managers a bit differently.
Strong managers who make tough decisions to cut jobs provide the only true job security in today's world. Weak managers are the problem. Weak managers destroy jobs.
The younger generation has embraced Twitter and Facebook massively, and they spend most of their time on there. So if I want to reach new fans or keep in touch with my current, I try to use Twitter and Facebook as much as possible.
Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.
If we're the country that makes Amazon and Facebook and Twitter, why can't the federal government have websites and digital services that are awesome?
Oh, the relationship with actors and managers and agents and things is a terrible problem sometimes.
I had no coaching. I came out of the world of pro wrestling. In that job there are no agents, no publicists, no media training. It's just you and the crowd, and you have to be real to win them over. And if you don't, you're not gonna eat. And that's it.
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.
There are only two kinds of managers. Winning managers and ex-managers.
An interesting difference between new and experienced stage managers is that the new stage manager thinks of running the show as the most difficult and most demanding part of the job, whereas the experienced stage manager thinks of it as the most relaxing part. Perhaps the reason is that experienced stage managers have built up work habits that make then so thoroughly prepared for the production phase that they [can] sit back during performances to watch that preparation pay off.
While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities.
I know that every time I list something that I am, I am potentially alienating a whole group of people. Publicists and managers will encourage you not to say what political party you belong to, what you eat, what you don't eat, who you sleep with and all that stuff.
We have a terrific team, and our managers are terrific managers, but we have made it too complicated for them and too complicated in a way that they just can't do an excellent job in many cases when it comes to the customer experience.
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