A Quote by H. L. Mencken

No one in this world, so far as I know - and I have searched the records for years, and employed agents to help me - has ever lost money by underestimating the intelligence of the great masses of the plain people.
No one in this world, so far as I know--and I have searched the records for years, and employed agents to help me--has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has any one ever lost public office thereby. The mistake that is made always runs the other way. Because the plain people are able to speak and understand, and even, in many cases, to read and write, it is assumed that they have ideas in their heads, and an appetite for more. This assumption is folly. They dislike ideas, for ideas make them uncomfortable.
That's a very hard thing to help the establishment know. We're still an establishment that thinks the average mentality is something like 13 years of age, that never forgot H.L. Mencken's notion that nobody lost money underestimating the intelligence of the American people. That's the horseshit the establishment has always lived with.
I think there's been this long cycle of the big companies making a lot of money by underestimating people's intelligence and people are used to it now. So, they're so used to having their intelligence underestimated that, for most of them, it really isn't worth the bother of paying a little more attention to something that might hit them on a deeper level. But you can't really read people's minds.
People always make this totally artificial distinction between what is commercial and what is good. They quote that maxim "Nobody ever lost money underestimating the public's taste" and I think that's very wrongheaded. I like to believe the audience is actually intelligent, because it's made up of other people like yourself.
God help me if I ever do another movie with an explosion in it. If you see me in a movie where stuff is exploding you'll know I've lost all my money.
There are certain records from the 80s and early 90s that you love because the songs are great, but you don't go to them as an example of great production. Over the last 20 years, myself and a lot of other musicians my age have tried to discover things in 50s, 60s, and 70s recording techniques that were lost or discarded. We've all been trying to crack this code. It's been an important period in the last 15 years, reclaiming some of those lost approaches to making records.
As H.L. Mencken once said, 'nobody ever when broke underestimating the intelligence of the American people.' Our show [All in the Family] countered that witticism. I think he was wrong.
I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.
I do know that it’s important for us to support the Iraqi people, who have shown incredible courage in their desire to live in a free society. And if we ever give up the desire to help people who live in freedom, we will have lost our soul as a nation, as far as I’m concerned.
I don't make as many records as other people do because I prefer the live side of it - and my records are so big that they keep me touring for years upon years and years.
When I lost my wife I had a whole different concept of her life. She lived 21 years and people who knew her know it wasn't about the great things she did on this earth. It wasn't that she had money or had popularity, it was that she loved Jesus Christ more than anything else in this world. That was how she related to the world.
Moreover, if great men are the only hope of the Evolutionary Process, they are morally bound to rule over the masses for their own good -- we are all here on earth to help others: what on earth the others are here for, I don't know -- and the masses have no right whatsoever to resist them.
I heartily wish you, in the plain home-spun style, a great number of happy new years, well employed in forming both your mind andyour manners, to be useful and agreeable to yourself, your country, and your friends.
I only know that all is lost, and that nothing can help me unless I inherit money, strike oil or go to work.
I connect with just plain old everyday people. Human behavior fascinates me, the people who are the nuts and bolts of this country who help hold up the world.
You know Nana, I searched and searched, but could never find the key that unlocked the way. And now that I've stopped looking, I've finally found it. Maybe the door will open for me.
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