A Quote by Hunter Lovins

Sustainability: It's the right thing to do, it's the smart thing to do, it's the profitable thing to do. — © Hunter Lovins
Sustainability: It's the right thing to do, it's the smart thing to do, it's the profitable thing to do.
I do not believe that the solution to our problem is simply to elect the right people. The important thing is to establish a political climate of opinion which will make it politically profitable for the wrong people to do the right thing. Unless it is politically profitable for the wrong people to do the right thing, the right people will not do the right thing either, or it they try, they will shortly be out of office.
Smart drafting is a wonderful thing. A smart free-agent signing is a wonderful thing. Smart trades are a wonderful thing, and that's a function of management.
"My #1 guiding principle for a successful life (learned from J Brad Britton): "Do the right thing; not the easy thing." Everyday, you are constantly faced with choices to do either the right thing (any activity that moves you closer to where and who you want to be) or the easy thing (anything else). In every moment of choice, choose to do the right thing over the easy thing, and your becoming successful is inevitable.
Investing in women is not only the right thing to do, but also the smart thing to do.
Inclusion and fairness in the workplace . . . is not simply the right thing to do; it's the smart thing to do.
Empowering women isn’t just the right thing to do - it’s the smart thing to do.
Empowering women by allowing them to choose when and how many children to have is not only the right thing to do, it is the smart thing to do.
But mayn't desertion be a brave thing? A fine thing? To desert a thing we've gone beyond - to have the courage to desert it and walk right off from the dead thing to the live thing - ?
In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.
The facts are in: diverse companies and teams consistently outperform all others. It's not only the smart thing and the right thing, it makes getting the job done much more interesting.
Having more women in company boards, in senior management, supervisory positions and workers in the formal sector is not only the right thing to do, but the smart thing to do. It's good for the bottom line.
Extending emergency unemployment benefits isn't just the right thing to do for our families - it's the smart thing to do for our economy.
Knowing the right thing is wonderful; practicing the right thing is even more wonderful; and the most wonderful thing is that helping others to practice the right thing!
When you get in situations where you cannot afford to make a mistake, it's very hard to do the right thing. So if you're trying to do the right thing, the right thing might be to eliminate the cost of making a mistake rather than try to guess what's right.
The right thing isn't always real obvious. Sometimes the right thing for one person is the wrong thing for someone else. So...good luck figuring that out.
Fiat justitia, ruat coelum. (Do the right thing even if the heavens fall.) It's not nearly as naïve a maxim as it seems, because in the real world it often turns out that doing what is morally the right thing is also, in practical terms, the right thing to do.
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