A Quote by James W. Moseley

Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily. Planning's job is to help separate the temporary shifts from foundational understanding that underpins overall behaviour.

James W. Moseley

Quote Topics

Behaviour Brand Challenge Changes Consumer Continue Daily Description Feel Foundational Help Job Like Must Overall Paint Picture Planning Separate Shifts Temporary Today Understanding Vivid

Quote Author

James W. Moseley
American - Author
August 4, 1931 - November 16, 2012

Whatever you're thinking about is literally like planning a future event. When you're worrying, you are planning. When you are appreciating, you are planning...What are you planning?

Esther Hicks

I feel like I run a business although I haven't one. It's planning, planning, and planning.

Meryl Streep

I feel like if I can help somebody look at money differently or manage their finances differently or spend a little differently, then I feel like I'm doing my job. So I'll try to help them see the bigger picture and think longevity versus the temporary spending that we're kind of accustomed to.

Bobby Wagner

Official opposition to overall economic planning and planning controls has been characterized in a recent editorial as "Papa knows best." But it is precisely because Papa does not know best that I believe that Government should not presume to tell any businessman or industrialist what he should or should not do, far less what he may or not do; and no matter how it may be dressed up that is what planning is.

John James Cowperthwaite

Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.

Richard Hayne

If I thought about planning, I'd plan movies. If I thought about planning my life, I'd plan my life more rationally, not like New Yorkers who live their lives so irrationally, without reason. Maybe that's the connection between my movies and New York: the movies have the same kind of lack of overall design.

Paul Morrissey

Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.

Margaret Brennan

Food justice must be incorporated into the city's long term and big picture planning efforts.

Michelle Wu

You cannot do a goal. Long-term planning and goal-setting must therefore be complemented by short-term planning. This kind of planning requires specifying activities. You can do an activity. Activities are steps along the way to a goal. Let's say you desire security. Putting $10.00 in the bank or talking to your stockbroker about your investment plans are activities that will move you toward your goal.

Alan Lakein

Technology, under all circumstances, leads to planning; in its higher manifestations it may put the problems of planning beyond the reach of the industrial firm. Technological compulsions, and not ideology or political will, will require the firm to seek the help and protection of the state.

John Kenneth Galbraith

The guy says, "When you work where I work, by the time you get home, it's late. You've got to have a bite to eat, watch a little TV, relax and get to bed. You can't sit up half the night planning, planning, planning." And he's the same guy who is behind on his car payment!