A Quote by Jason Fried
I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
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Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Why produce even females? Why should there be future generations? What is their purpose? When aging and death are eliminated, why continue to reproduce? Why should we care what happens when we're dead? Why should we care that there is no younger generation to succeed us?
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Why Me? Why You? Why His? Why Hers, Why Mine? or Why Theirs? It should be We and Ours.
Why do we smile? Why do we laugh? Why do we feel alone? Why are we sad and confused? Why do we read poetry? Why do we cry when we see a painting? Why is there a riot in the heart when we love? Why do we feel shame? What is that thing in the pit of your stomach called desire?
What does purpose mean? It means the deepest desire for our short lives to mean something. . . . To speak a language of purpose is to return to first principles and to be able to answer, in plain English, the plain questions of Why? Why should we chip in to help someone else? Why should we defer gratification? Why should we care about the long term? Why should we trust anyone who seems to be limiting our ability to do what we want?
I often hear that it's unfair that athletes should make what they make versus teachers, because who's more important. But that's not how the market works. Markets don't sign things. You know what you're worth is what somebody will pay you. It's not some arbitrary - the purpose of a company is not to create jobs and health care. That's not why they exist. And it's not to create fairness or any of that. That's not why people form businesses and try to sell a service or a product.
Why should anyone be interested in my life? It's the prurience I find so extraordinary. Why, why, oh why should my private life be of any interest to the public? The only people who should be interested are my friends.
Why do I write books? Why do I think? Why should I be passionate? Because things could be different, they could be made better.
I think they were scared of me because I was different. I've always asked, 'Why? Why do I have to do that? Why do I have to look this way? Why do I have to dress this way? Why do I have to behave this way?'
There seems no reason why patriotism and narrowness should go together, or why intellectual impartiality should be confounded with political trimming, or why serviceable truth should keep cloistered be a cause not partisan.
When CNN does a story and then says, 'Tweet us what you think' - why? Why does it matter what I think? Why should my thoughts be broadcast on a national news program? It's enough for me to just sit and listen and learn.
Why should you think that a good-looking girl who likes taking care of herself is not as focused as someone who doesn't do all that? Why should I be told to focus on the game and not do any makeup?
Beyond all explanations which a good brain can give, why do we choose the worse and not the better, why hate rather than love, why greed and not generosity, why self-centred activity and not open total action? Why be mean when there are soaring mountains and flashing streams? Why jealousy and not love? Why?
Take the story of Cain and Abel. Why were we given that story? Scientifically, you may have an explanation for it, but I'm not approaching it from the scientific point of view. I'm saying: Why do we need that? It's a sordid story, a depressing story, a dark story. Why should I believe that I'm a descendant of either Cain or Abel? Thank God there is a third son! [Genesis 4:25]
Why? is the boy's motto, why does, why is, why not? Food, weather, time, fires, sea and season, clothes and cars and people; it's all grist to the mill of why.
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