A Quote by Jay-Z
I try to make music with emotion and integrity. And authenticity. You can feel when something's authentic, and you can feel when it's not: you know when someone's trying to make the club record, or trying to make the girl record, or trying to make the thug record. It's none of that. It's just my emotions.
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Especially when the expectations become so high of you, you always remember the last record that might have been really successful, and you're trying to outdo that or trying to make something that does not sound like the last record.
I am a director and I think actually they're not that different - dramas and docs aren't that different. When I'm doing a drama I'm trying to make things feel as believable and real as possible. The hair, the make-up, the costume, the design, you're trying to make it authentic. And when you've got a documentary it's all authentic, so what story are you going to tell and how do you make it dramatic and exciting? It's the same thing.
Some musicians make and record music; other musicians play in a band... I just make and record music, and I don't feel a part of anything in any music business.
It wasn't just like, "I want to make a record that sounds like classic rock" at all. It was more like, "I want to make a record that is a little more unsettling and maybe isn't as easily understood now." That just seemed more important, like, for me to make as an artist, than it was to make something to make people feel safe right away.
There's really not much conscious thought involved when I record. I just kind of record what feels good. I'm not trying to make it sound like anything.
As I look back, I understand what [the record company] was getting at. They were trying to market a record and make it as commercially acceptable as possible. It hurt me and my credibility with critics.
[W]hen you're shooting a doc, you're trying to class it up because you can. You know, you're trying to make this feel like cinematic experience. And when you're doing fiction you're trying to do the opposite thing you're trying to take this very artificial experience this very artificial experience and make it feel real and visceral.
Everyone just wants to feel good, and I don't think that all music is designed to make you feel good. Sometimes it's to make you feel amped, or angry, or nervous. I was listening to a lot of Public Enemy when I made the record.
I love the way I make hip-hop and I refuse to make pop-rap. I don't refuse to make mainstream music, which is why I did a soul record. There was no reason why soul music couldn't get played on the radio and I still wanted to have a relationship with my record label. So, I really enjoyed doing the Strickland Banks album. But there's no point in my trying to release underground hip-hop music on a major label. That part of my talent, or part of my art, had to live somewhere else and feature film was the perfect vehicle for it.
Hip-hop music in general kind of revolves around singles, and I appreciate that mindset, but at the same time, I wanted to go beyond that. It's not like I was intending to make a classic record - I mean, I'm always trying to make timeless music, but I really just tried to reference the music that on a road trip you can put in and not have to skip a track.
I don't want to force anything on anyone. I'm not trying to bust you over the head and make you buy this record or this song or whatever. I'm presenting it to you so you can take it in. You know, it's like trying to force a kid to eat broccoli. If I present it as trees that make your muscles grow, my son is like, 'I'm down with getting muscles.'
What I do as an art form is try to make people feel good and if I do try to make them feel bad, it's for a reason. There's something I am trying to say.
I don't make records for pleasure. I did when I was a younger artist, but I don't today. I record so that I can feed people what they need, what they feel. Hopefully, I record so that I can help someone overcome a bad time
It doesn't really matter to me what the rest of country is doing. I'm not caught up in trying to make a record that sounds like everybody else. That, to me, is a record label's absolute biggest downfall.
As frustrating as it is to not have a record come out, I have to make sure that it's worth putting out. I have to be trying to say something, for one. I have to not oversell what I'm trying to say. I can't 'Bono' it.
I'm just trying to make a good record that my fans will dig.
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