A Quote by Jef Raskin

As far as the customer is concerned, the interface is the product.

Jef Raskin

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As Far As Concerned Customer Far Interface Product

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Jef Raskin
American - Scientist
March 9, 1943 - February 26, 2005

The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Fred Wilson

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

Peter Drucker

Marvel has put out good product. DC has put out good product. Even Image has put out good product, as far as I'm concerned... although it's few and far between. But it's not getting recognized, no matter who's doing it.

Rob Walton

Once the product's task is known, design the interface first; then implement to the interface design.

Jef Raskin

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.

Fabrizio Moreira

Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place or product.

Ellen Lupton

Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.

W. Edwards Deming

User interface is customer service for the computer.

Julie Larson-Green

The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.

Jason Fried

The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.

Colleen Jones

To the user, the interface is the product.

Aza Raskin

Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?

Ken Blanchard

So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.

Brian Tracy

If the store were your own business, you'd escort the customer to a product's location in the store and refer to the customer by name.

Steven Burd

In the practice of any craft, we are less concerned with the quantity of the product than with its quality, and less concerned with the product than with the artisan.

Lanza del Vasto

A Quote by Jef Raskin

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