A Quote by Jerry Yang

The Internet's a driving force in the change from mass media to 'my media,' in which consumers will be their own programmers.

Jerry Yang

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Change Consumers Driving Driving Force Force G Force Internet Mass Mass Media Media Own Programmers Which Will

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Jerry Yang
American - Businessman
Born: November 6, 1968

The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.

Clay Shirky

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.

Henry Jenkins

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

Simon Mainwaring

My definition of media? 'Anything which owns attention.' This could be a game or, perhaps, a platform. Ironically, the media tends to associate media with publishing - digital or otherwise - which, in turn, is too narrow a way to consider not only the media but also the reality of the competitive landscape and media-focused innovation.

Om Malik

Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.

Linda Ellerbee

Thinking about free speech brought me to media regulation, as Americans access so much of their political and cultural speech through mass media. That led me to work on the FCC's media ownership rules beginning in 2005 to fight media consolidation, working with those at Georgetown's IPR, Media Access Project, Free Press, and others.

Marvin Ammori

I don't think the media is a reflection of anything. The media is an active political and pedagogical force that shapes reality. If the media were a reflection of anything, then we'd have to raise the question of why it's in the hands of basically six corporations. The media is about power.

Henry Giroux

Because of the control of the media by corporate wealth, the discovery of truth depends on an alternative media, such as small radio stations, networks, programs. Also, alternative newspapers, which exist all over the country. Also, cable TV programs, which are not dependent on commercial advertising. Also, the internet, which can reach millions of people by-passing the conventional media.

Howard Zinn

There is a cultural factor promoting violence which nowadays undoubtedly is highly effective is the mass media. And particularly everything that enters our minds through pictorial media.

Alva Myrdal

It is incumbent on the media industry to discourage the glorification of media violence. It is also incumbent on consumers who love America to support this effort with selective patronage campaigns to encourage media that provides uplifting content and to boycott the worst offenders, if necessary.

Bernice King

For actors, social media is a driving force.

Shruti Haasan

The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.

Alvin Toffler

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

Simon Mainwaring

I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.

Donald Trump

I don't take the Internet and social media very seriously. I've grown up around social media but to me what happens on the Internet just doesn't feel real.

Finn Wolfhard

In this day and age, especially with all the media and television, social media, and the Internet, we are constantly being compared and comparing ourselves to others' lives and journeys. Keep your eyes on your own road.

Sanaa Lathan

A Quote by Jerry Yang

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