A Quote by Jess Margera
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
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We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
Two things - one is obvious: always keep making. The second thing, with regard to music videos specifically - the music video industry can be a place that takes advantage of young freelancers and filmmakers. Make sure you're making stuff that you're proud of and you can get behind.
The 'Work Hard, Play Hard' video shows how much a part of music the fans can really be. With the help of SanDisk, we were able to create the first-ever music video to be made using fan videos shot only from their mobile phones.
If I was a young director starting off, there's so many tools at your disposal now to do things relatively inexpensively that it's a great time to learn your chops and do some cool music videos. If I started all over again, I'd still be doing music videos, I'd just be doing them very differently. It's very difficult for me to do them now, but for young kids out there that love music and want to tackle a different art form - and I do think music video is an art form - that's a very cool thing to do.
Videos come definitely after the music has been created, but I have always felt, and especially today, that videos are vital in the album process. I think that we live in a very visual era, and if you make a mistake with a video, those images will accompany the song forever.
Directing music videos, especially ones that are concept/narrative driven is challenging in itself, but Directing a music video within a digital video environment is even more difficult.
It's a video world now, you know? It's not a musical world. It's a video world. I can watch videos. I see videos, you know, Britney Spears, she's sexy. I like to watch her videos. It's not like the music is what I'm hearing. It's different now. But it's not my world. It's the world of young people and they have what they want and they have what the technology and the society produces as a result of all these advancements that have occurred. And the in the future we'll have something else. Maybe we'll have holograms and, you know, all kinds of stuff.
And my idols in music videos are people like Michel Gondry and Spike Jonze and Johnathan Glazer and David Fincher and that's always kind of been my reference point in music video and commercial directors.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work.
As a music video director, I have about 4 billion hits on my music videos on YouTube, and I'm really proud of that.
"St. Lucia We Love" is actually a song produced by Stratosphere music (also St. Lucian). The CEO of Stratosphere music approached me and wanted me to produce a music video for this song which was already a hit in my country. I felt privileged to have been chosen to do such a video. So every time I went out to shoot a scene from the video, I would get a still shot from the scene to tease the public. The photo of the amazona versicolor is is an actual scene from the video which was released on St. Lucia's Independence day (22nd February, 2013).
We [musicians] are comfortable in front of the camera doing music videos, and it's almost a form of acting when we're doing music videos. We're acting out our own thoughts and what we've written down on paper.
I always thought I'd look corny in the type of rap video in the club with girls and all that type of stuff. I just didn't think I could really pull that off. We always think it's more fun and better just to go outside the box and to use our videos to show cool concepts.
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