A Quote by Jimmy Carter

With this new stupid Supreme Court ruling, secret money can come in on an unlimited level from corporations. Nobody knows where it comes from. That distorts the political situation in our country tremendously. Most of that money is spent on negative advertising that is tearing down the character and reputation of your opponent, and it works, although most American people say, "We don't like negative advertising," it works.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office.
Sad to say, negative advertising really works.
Unfortunately, every American citizen takes the same position... that we don’t like negative advertisements. But they work! And, as you see, many a candidate has prevailed by tearing down the reputation of an opponent in a more advantageous position.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
When it comes to scaring the bourgeoisie into showing up at the polls, nothing works better than negative advertising.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
Money is one form of power. But what is more powerful is financial education. Money comes and goes, but if you have the education about how money works, you gain power over it and can begin building wealth. The reason positive thinking alone does not work is because most people went to school and never learned how money works, so they spend their lives working for money.
People spend money on negative campaigning because it works.
Most people who are on a spiritual path realize their thoughts are crucial to their experiences. If you have negative thoughts, you draw and attract negative experiences to yourself. But knowing that and ruling your behavior by it can seem like two different things.
Advertising works most effectively when it's in line with what people are already trying to do.
I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.
I can tell you that too much money is corrupting American politics. Don't blame the American public. The U.S. Supreme Court has a lot to answer for, because it has made it impossible for Congress to reduce the corrupting influence of money on American political life.
A funny thing happened to the First Amendment on its way to the public forum. According to the Supreme Court, money is now speech and corporations are now people. But when real people without money assemble to express their dissatisfaction with the political consequences of this, they’re treated as public nuisances and evicted.
I think with the advent of Reagan, and subsequently, both parties, there's been a strong move towards the advantage given to the richer people, in taxation and grants and supplements and things of that kind. Primarily exacerbated more recently by the Supreme Court's stupid ruling on Citizens United, and now there's a massive flood of money into the political system that I think has subverted the essence of a moral and ethical standard that used to permeate American democracy. Now it's not an admirable process. I think we've gone backwards.
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