A Quote by John B. Cobb

... placing economic activity in the context of the whole earth requires attention to the question of scale. Bigger is obviously not better, so the optimum scale of human economy in relation to the total economy becomes basically a question of sustainability. When the effects of the economy on the environment undercut the possibility of its own continuance, the scale is too large.

John B. Cobb

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Activity Attention Basically Becomes Better Bigger Context Continuance Earth Economic Economic Activity Economy Effects Environment Human Large Obviously Optimum Own Possibility Question Relation Requires Scale Sustainability Too Total Undercut Whole

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John B. Cobb
American - Author
Born: February 9, 1925

...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.

Yvon Chouinard

The question itself [of UFOs] I think is legitimate. It's interesting, it's fascinating. It's mythic in scale and one of the grand questions. It's like the God question or, you know, the meaning-of-life question. It's one of those, on that scale. So you'd have to be made of wood not to be interested and, you know, have they come here? Are they up there?

Michael Shermer

Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.

Massimo Vignelli

Scale can create value for shareholders; for consumers, who are beneficiaries of better products, delivered more quickly and at less cost; for the businesses that are our customers; and for the economy as a whole.

Jamie Dimon

A depression is a large-scale decline in production and trade...there is nothing in the nature of a free-market economy to cause such an event.

Nathaniel Branden

'Too big to fail' is fine for restaurant chains. If Denny's fails, it's fine for this economy. You can always go down to the TGIFs. But that's not the same for large-scale investment companies.

Bill Foster

There does seem to be a sense in which physics has gone beyond what human intuition can understand. We shouldn't be too surprised about that because we're evolved to understand things that move at a medium pace at a medium scale. We can't cope with the very tiny scale of quantum physics or the very large scale of relativity.

Richard Dawkins

If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.

Massimo Vignelli

'Ides of March' I did for scale - scale as a director, scale as an actor, scale as a writer.

George Clooney

Scale is of prime importance and I think that oversized scale is better than undersized scale.

Nancy Lancaster

Everything that can be found in the universe on a large scale is reflected in a human being on a small scale.

Franz Bardon

Given the scale of the ecological crisis we are facing this is the appropriate scale of expansion. Occupying the streets to bring about change as our ancestors have done before us. Only this kind of large-scale economic disruption can rapidly bring the government to the table to discuss our demands. We are prepared to risk it all for our futures.

Gail Bradbrook

There is at the moment in the world a battle going on between those who are pursuing materialistic paths-globalizers of economic growth and those hell-bent on this 'big is better' idea-on the one hand, and on the other hand those who are dedicated to spiritual renewal, more small-scale development, more human scale, more sustainability, more crafts and arts. Where human beings are not just sold to companies and money and those kinds of things. Where human beings have a sacred path.

Satish Kumar

Our consumer-oriented economy wouldn't survive without economic growth. The whole mechanism depends on invention and insinuation of novelties, arousing new wants, seduction and temptation. This is the problem we face - much more than recapitalizing the banks. The question is: Is that kind of economy sustainable?

Zygmunt Bauman

You don't have the economy of scale of building a set once and casting once. You blow up the world, basically, at the end of each episode.

Charlie Brooker

If the scale of gas is anything like the claims made by its advocates, it has major implications for the economy and British society. Besides its worrying environmental aspects, it could have adverse effects on income distribution.

Guy Standing

A Quote by John B. Cobb

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