A Quote by John Battelle
Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.
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Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.
It's not the fledgling birds that are thrown out of the nest by their parents and made to fly; it's the parents who are made to get the hell out of cozy family nest by their teenage offspring. It's we who are made to be independent of them, crash-landing if we don't manage it.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
We're thrilled to join Google. With their support, Nest will be even better placed to build simple, thoughtful devices that make life easier at home, and that have a positive impact on the world.
They believed that if a mouse found your hair clippings and built a nest with them you got a headache. If the nest was big enough, you might go mad.
I saw a crow building a nest, I was watching him very carefully, I was kind of stalking him and he was aware of it. And you know what they do when they become aware of someone stalking them when they build a nest, which is a very vulnerable place to be? They build a decoy nest. It's just for you.
I'm not planning on giving my kids any of my wealth. They know when their education is over, I'm pushing them out of the nest. The bird you see dead under the nest is the one who didn't think about the future.
Silence is the nest and music is the bird. The bird leaves the nest early in the morning and returns to the nest in the evening. Similarly, in the spiritual world, divine music comes from the inmost soul of Silence.
Mobile devices are kind of at the opposite end of PCs, in that PCs are pretty open and you can do a fair amount with them, but many mobile devices aren't.
Most of the people who had PCs did not have modems and could not use those PCs as communicating devices. They really were using them for spreadsheets or word processing or storing recipes or playing games or what have you.
Nest Thermostat owners like the carbon monoxide link. If Nest Protect's carbon monoxide alarm goes off, the Nest Thermostat automatically turns off the gas furnace.
I think that an anthill is better than a nest ... that in the anthill among a hundred thousand or a million you are freer than in a nest, where all sit around and look at one another, waiting until scientists finally discover ways to make us mind readers. ... the psychology of the nest is loathsome to me, and I always sympathize with one who flees his nest, even if he flees into an anthill, where it may be crowded but one can find solitude - that most natural, most worthy state of man, that precious and intense state of being conscious of the world and of oneself.
When you think of technology that gets people excited - long lines at stores, enthusiastic reviews in the blogosphere, passionate evangelists - the first thing to come to mind probably isn't thermostats. Then, along came Nest.
One of the most thoughtless statements, parroted ad nauseam ever since rational concern for our environment exploded into an emotional syndrome, calls Man the only animal that soils its own nest. Every animal soils its nest with the products of its metabolism if unable to move away. Space technology gives us for the first time the freedom to leave our nest, at least for certain functions, in order not to soil it.
There are many different kinds of PCs. You have fixed, virtual, tablets, notebooks, ultrabooks, desktops, workstations. What you find in commercial PCs, business PCs, is that there's a really long tail of usage on client devices.
I'm excited about mobile; clearly that's important. Mobile devices are kind of at the opposite end of PCs, in that PCs are pretty open and you can do a fair amount with them, but many mobile devices aren't. We're excited at the idea that we can make the same kind of contribution in the mobile space. So that's one thing coming down the pike.
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