A Quote by John O'Toole
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.
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if you live in New York and you have a guest room, you have guests. So I think it's best not to have a guest room.
When you're running for president, you're a guest in the living room for four years. And if people don't think you're going to be around the living room as a pleasant experience, they're not going to vote for you even if they agree with you.
Whenever someone makes out a guest list, the people not on it become officially uninvited, and that makes them the enemies of the invited. Guest lists are just a way of choosing sides.
Nobody can be as agreeable as an uninvited guest.
I ended up living at OJ's because Nicole bought a home that no longer had a guest house. OJ offered his guest house to me. Anybody in LA looking for a place knows the best places to live are guest houses.
My dog is vicious to the uninvited guest, lavishly affectionate to the invited one, and so freakishly acute that he has mastered the English language.
When you least expect to recall something, a memory can pop up like an uninvited guest on your doorstep.
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
I think that all women are witches, in the sense that a witch is a magical being. And a wizard, which is a male version of a witch, is kind of revered, and people respect wizards. But a witch, my god, we have to burn them. It's the male chauvinistic society that we're living in for the longest time, 3,000 years or whatever. And so I just wanted to point out the fact that men and women are magical beings. We are very blessed that way, so I'm just bringing that out. Don't be scared of witches, because we are good witches, and you should appreciate our magical power.
The very best gift... is that anyone can experience those unexpected twinkles of joy that make a magical moment. At these moments, you feel true, deep joy because of a great new insight, a beautiful prospect, or a glimpse into the radiance of another soul. They are the magic moments when life seems better than you ever realized.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Loving yourself...does not mean being self-absorbed or narcissistic, or disregarding others. Rather it means welcoming yourself as the most honored guest in your own heart, a guest worthy of respect, a lovable companion
No guest rooms.” I shake my head resolutely. “I want to be in a room room. A lived-in room.
Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.
It couldn't interest me less, the idea of putting a living room on stage. I just think, what's the point of walking into a theater to see a living room? A sofa in a forest? Now you're talking.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
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