A Quote by John Sculley

The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.
What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished.
Apple makes beautiful products. I own a Mac Pro, a Mac Book, a Mac Mini, an iPad, an iPhone, pretty much the entire collection.
Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business.
Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up. Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business had failed to catch fire.
There is no doubt that, since 1977 and the launch of Apple II - the first computer it produced for the mass market - many things which used to be done on paper, or on the telephone, have been done easier and faster on a screen.
The iPhone will forever be associated with the inventive genius of Steve Jobs and Silicon Valley. But the roots of innovation can be traced back - from one genius to another, at least - back to the genius who put the phone in iPhone: Alexander Graham Bell.
We saw - we conducted the experiment. I mean, it's been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we're gonna see Apple without Steve Jobs.
We saw — we conducted the experiment. I mean, it’s been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we’re gonna see Apple without Steve Jobs.
All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.
In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.
I didn't like the tone of Steve Jobs [movie] [2015] at all. It was very ugly, kind of rude. I didn't laugh, it was very uncomfortable. It seemed like all the worst moments of his life. It was very critical of Steve Jobs as a person, and it didn't make for a comfortable viewing experience for me. But I guess I don't know who Steve Jobs is, and I guess I didn't know what I was gonna go see. I thought it was gonna be celebrating the rise of Apple, but it wasn't that at all.
When I first got to Apple, which was in '84, the Mac was already out, and 'Newsweek' contacted me and asked me what I thought of the Mac. I said, 'Well, the Mac is the first personal computer good enough to be criticized.'
Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable enough to change the world. This was very open. In the end, Xerox got a large block of Apple stock for sharing the technology. That's not stealing outright.
Steve Jobs doesn't use a Mac, and won't, because it's too crappy in his opinion.
Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.
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