A Quote by Jonathan Galassi
There's been a fragmentation of how the market functions, but I believe printed books are here to stay. People like the tactile experience, the smell of them; there's a great romance to them.
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It had been startling and disappointing to me to find out that story books had been written by people, that books were not natural wonders, coming up of themselves like grass. Yet regardless of where they come from, I cannot remember a time when I was not in love with them - with the books themselves, cover and binding and the paper they were printed on, with their smell and their weight and with their possession in my arms, captured and carried off to myself. Still illiterate, I was ready for them, committed to all the reading I could give them.
Books can be passed around. They can be shared. A lot of people like seeing them in their houses. They are memories. People who don't understand books don't understand this. They learn from TV shows about organizing that you should get rid of the books that you aren't reading, but everyone who loves books believes the opposite. People who love books keep them around, like photos, to remind them of a great experience and so they can revisit and say, "Wow, this is a really great book."
Electronic books are ideal for people who value the information contained in them, or who have vision problems, or who like to read on the subway, or who do not want other people to see how they are amusing themselves, or who have storage and clutter issues, but they are useless for people who are engaged in an intense, lifelong love affair with books. Books that we can touch; books that we can smell; books that we can depend on.
Do you know that books smell like nutmeg or some spice from a foreign land? I loved to smell them when I was a boy. Lord, there were a lot of lovely books once, before we let them go.
I read real books. On paper. You know, those printed books? I feel like this is the last thing I do to support my industry. I think they smell great, too.
There can hardly be a stranger commodity in the world than books. Printed by people who don't understand them; sold by people who don't understand them; bound, criticized and read by people who don't understand them; and now even written by people who don't understand them.
It's been a great experience, it's been a great adventure to see people who were like me, who did not know that they had the ability or potential to be a winner in life. Once they discover from God's Word that God wants them to live the abundant life, that God wants them to be successful, God wants them to prosper, God wants them to be a winner then it is amazing how life is turned over on the inside that then they become the winner that God calls them to be.
I cannot remember a time when I was not in love with them--with the books themselves, cover and binding and the paper they were printed on, with their smell and their weight and with their possession in my arms, captured and carried off to myself.
As soon as I got into the library I closed my eyes and took a deep breath. I got a whiff of the leather on all the old books, a smell that got real strong if you picked one of them up and stuck your nose real close to it when you turned the pages. Then there was the the smell of the cloth that covered the brand-new books, books that made a splitting sound when you opened them. Then I could sniff the the paper, that soft, powdery, drowsy smell that comes off the page in little puffs when you're reading something or looking at some pictures, kind of hypnotizing smell.
What is a great love of books? It is something like a personal introduction to the great and good men of all past times. Books, it is true, are silent as you see them on their shelves; but, silent as they are, when I enter a library I feel as if almost the dead were present, and I know if I put questions to these books they will answer me with all the faithfulness and fulness which has been left in them by the great men who have left the books with us.
I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.
I don't get how people want to read books on computers because it must be really bad for your eyes, for starters. I love the smell of books and I just like the whole experience of it. Maybe I'm just old-fashioned, but I like that whole experience - it's the same as I like putting on a record or a CD and waiting for it to arrive or buying it and waiting to listen to it in full.
The current publishing scene is extremely good for the big, popular books. They sell them brilliantly, market them and all that. It is not good for the little books. And really valuable books have been allowed to go out of print. In the old days, the publishers knew that these difficult books, the books that appeal only to a minority, were very productive in the long run. Because they're probably the books that will be read in the next generation.
There are people out there who would enjoy my books but wouldn't pick them up because they think it's not going to be for them. I find it infuriating.There's a lot more going on in my books than just romance.
The best way to stay away from They is really simple. Stay with the people who have some passion. Stay with the people who know the truth. I like to find the They and turn them into We. I like to take the Theys and herd them. People that are skeptical, the Theys, I can bring them to We as much as I can.
People will say, 'I really don't like romance,' or, 'I don't read it - at all!' So how do they know? Weirdly, I think that the 'Fifty Shades of Grey' phenomenon introduced women to romance who would never have read it. And that means that they then go on to read my books, and that would be great.
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