A Quote by Jonathan Gottschall

Whenever I was confronted in the schoolyard, I found some way to avoid the fight. I ran for it. I backed down. Psychologically and emotionally, that isn't a low-cost course of action for most boys. You avoid a physical beating, but you pay a real social and psychological cost for it. Those moments of walking away from fights, even though I knew it was the rational and civilized thing to do, cost me tremendously.
Features have a specification cost, a design cost, and a development cost. There is a testing cost and a reliability cost. ... Features have a documentation cost. Every feature adds pages to the manual increasing training costs.
On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.
I know it's different today than when I was growing up, and that's fine. But I have never been somebody, even when I was earning $19,000 a year, I never ran around whining and moaning about what things cost. What they cost was what they cost. And if I couldn't afford it, then I had to find a way to afford it or forget about it for now. It's just the way it was.
The fights I fought... cost a lot --the fight for the assault-weapons ban cost 20 members their seats in Congress. The NRA is the reason the Republicans control the House.
And having thoughtlessly polluted our streams and rivers, we have seen in recent years a rapidly growing market for bottled drinking water. I am sure that some will say that a rapidly growing market for water is "good for the economy," and most of us are still affluent enough to pay the cost. Nevertheless, it is a considerable cost that we are now paying for drinkable water, which we once had in plentiful supply at little cost or none at all. And the increasing of the cost suggests that the time may come when the cost will be unaffordable.
No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer.
I think like almost everything in evolution, the old forms persist. New forms come along - not always, of course; there are species and whole lineages that go extinct - but basically novels and plays, and so on, will continue to exist. Jokes, as the lowest-cost form of narrative, will certainly continue to exist. They're a bit like microbes in the biological world. They're low-cost and they're everywhere. They're the most successful form of life, even though they're not the ones we think about most.
When you lower the cost of access to space, a boom of innovation follows, just as low-cost fiber optics paved the way for the Internet and the cloud services that followed.
... I don't think anybody should avoid mistakes. If it is within their nature to make certain mistakes, I think they should make them, make the mistakes and find out what the cost of the mistake is, rather than to constantly keep avoiding it, and never really knowing exactly what the experience of it is, what the cost of it is, you know, and all the other facets of the mistake. I don't think that mistakes are that bad. I think that they should try and not do destructive things, but I don't think that a mistake is that serious a thing that one should be told what to do to avoid it.
Civilization comes at a cost of manliness. It comes at a cost of wildness, of risk, of strife. It comes at a cost of strength, of courage, of mastery. It comes at a cost of honor. Increased civilization exacts a toll of virility, forcing manliness into further redoubts of vicariousness and abstraction.
Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective.
Hate is indeed self-destructive, and this is what real Hip Hop must avoid at all cost.
When theres no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic there is, you basically bring the cost below the cost of ownership for everybody, and then car ownership goes away.
The crucial point is always the own cost structure. Therefore I created a Low Cost alliance with air Berlin.
Cost does not equal value... and low cost parts decrease brand equity for a very long time.
It's an empirical question whether training makes one more or less likely to get in a fight outside the gym. In some ways, I'm probably more likely to get into a fight, because I feel more competent, and I know what it's cost me in the past to back down from fights, and I don't want to feel that way.
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