A Quote by Jonathan Ive

Apple's Jony Ive describes his "fanatical" approach to design in new interview — © Jonathan Ive
Apple's Jony Ive describes his "fanatical" approach to design in new interview
I try to push design boundaries using new draping and fabric manipulation techniques every time I approach a new design.
I’m going to argue here that the most accurate and least muddled way to think of permaculture is as a design approach, and that we are often misdirected by the fact that it fits into a larger philosophy and movement which it supports. But it is not that philosophy or movement. It is a design approach for realizing a new paradigm.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
The tragedy of feminine design is that it receives so little official support. Most of the world's design schools, having been organized by men, encourage a masculine approach, even when they are run by women. Yet many designers who are male in the biological sense have a feminine approach to design.
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.
Actually, Ive been a fanatical health nut for five years.
So all that is said of the wise man by Stoic or Oriental or modern essayist, describes to each reader his own idea, describes his unattained but attainable self.
We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we want to think in design terms the way they do.
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
There are two elements to nailing a job interview: form and substance. 'Form' describes the outer layer of your character - your manners, your demeanor, your social skills. 'Substance' describes the inner core of your character - your intellect, your empathy, your creativity.
In 'A Bone in the Throat,' he describes his protagonist and alter ego, the cook Tommy Pagano, as 'darker, and not as tall as the chef, his hair stood up straight and spiky like a young Trotsky's.' He describes Little Italy with such verve, such flavor, that it is impossible not to smell the streets or taste the food.
Ive had one very bad ankle injury but otherwise Ive been incredibly lucky with my fitness. Ive worked hard at it and Ive always been fit even compared to other players. That sustains you through various parts of your career, but I am 36.
Ive had my share of difficult moments, but whatever difficulties Ive gone through, Ive always gotten a prize at the end.
Under [Tim] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod, iPhone or iPad did. Still, Cook can't be called a failure. Under his leadership, the company released a larger version of the iPhone to record sales.
Over time I just realised the world is a very complicated place, and there is not a single structured belief system that adequately and comprehensively describes every aspect of our existence. So that is my new approach to life and spirituality - I don't know anything, except on a very naive and subjective level.
I need a new unit to sample and hold, but not an angry one, a new design, new design.
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