A Quote by Jorgen Vig Knudstorp
If there was no Lego in Billund, there will almost be no Billund... Lego is Billund, and Billund is Lego.
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Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
So many people have asked me about getting their own LEGO Oscar that I submitted it to LEGO Ideas so that everyone has the ability to get one.
LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.
'The Lego Movie' did better than we could possibly have imagined. We were very nervous that people would discount it because it is called 'The Lego Movie.'
I remember seeing the first LEGO movie, almost skeptically. People were like, 'You should really see it!' And I was like, 'A LEGO movie?' And then, I was like, 'This is really good!'
I'm an independent artist, but I do have a good business relationship with Lego, since I'm a unique customer. They're aware of what I'm doing. A painter may not have a relationship with a paint maker, but there's only one company that makes Lego.
The fact that you can take LEGO bricks from thirty years ago and they still snap together with the same new LEGO brick that comes out, I mean what type of product can span generations like that, there is something really special to it.
LEGO has announced that they are shutting down their U.S. factory and moving it to Canada. LEGO employees say it's their fault because they made the factory too easy to take apart and rebuild somewhere else.
These properties that get made into movies, some are easier than others. When they first said, 'Yeah, they're making a movie out of Lego,' I said, 'Lego what? What does that even mean?' And it's such a good concept.
Someone once told me that I was 12 inside. The only thing 12-year-olds crave is more Lego. Lego is fun; it's therapeutic. It's a beautiful sensation when you click the pieces together.
The team behind 'The Lego Movie' approached me. They wanted to do something extra special for the Academy Award performance of best song nominee 'Everything is Awesome.' They had seen my earlier version of a Lego Oscar statue, and I was happy to take on the challenge.
I'm not sure what to call 'Lego Star Wars: The Visual Dictionary.' Nonfiction? Movie/toy fiction? But it is any Lego/'Star Wars' kid's dream. Call it spectacular.
I have a huge Lego collection - I have a really big Lego collection. We're talking pretty darn large. I also have a huge collection of original stainless steel Thomas the Tank Engine train toys. Beautiful little trains; they're my favorite thing in the world.
Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.
I am confined to the Lego palate. I don't paint the bricks. I stick with what Lego has made. And the idea behind that is I do want to hopefully inspire kids to go home and create on their own. And if I do, I want them to be able to buy those very same bricks I use. So I don't alter the bricks; I just use what's provided.
When people go to museums and see a sculpture made out of marble, they appreciate it but it's very doubtful that they will go home and have a slab of marble they can chip away at, but people do have LEGO. I don't have any LEGO specially made for me, all of the shapes, sizes and colours I use are available in stores so that if someone is inspired to create on their own, they can go and buy the very same bricks.
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