A Quote by Kanye West
I make music as good as possible, but I do reference cultural icons, because I want my music to be a time capsule of 2007.
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I always say this about my music, and music in general: Music is like a time capsule. Each album reflects what I'm going through or what's going on in my life at that moment.
It ain't this big I, little You. Music is to be shared. Music is not a hustle. [Hip hop's become] cultural stripmining [by the major labels]. Some people get into this music to make a killing but music is a way to make a living.
Hip-hop music in general kind of revolves around singles, and I appreciate that mindset, but at the same time, I wanted to go beyond that. It's not like I was intending to make a classic record - I mean, I'm always trying to make timeless music, but I really just tried to reference the music that on a road trip you can put in and not have to skip a track.
When you say, 'Man, what kind of music does Outkast make?' You be like, 'They make Outkast music.' What kind of music does N.E.R.D. make? They make N.E.R.D. music. I want to be one of those people, because there's so many layers to the music I create that I don't want people to expect me to do one thing.
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
The goal is ecstasy, but I don't want to make some sort of saccharine pop music. I want to make something that's completely uncompromising: the best possible music ever made.
My advice to young people wanting to make music and to be in this industry is to really spend your time making music. Make so much music you have no friends. Make music. Figure out what it is you love, and... because if you're making cool art, then everything else will fall into line.
We want to get this good music to as many people as possible because I think it heals, it soothes, I think music is incredibly important, especially in today's chaos.
When I am doing music, I sometimes become over compulsive to 'always make some new music'. I think I am like this because I sense what others are perceiving me as. If I work extraordinarily hard because of these expectations, I will, but I just cannot produce the good music that I want.
There's a vast ecosystem for music outside of Myspace and Facebook and you need to make sure that your music is in as many hands as possible. I wanted people to share my music and tell friends about me, and if you want to rely on word of mouth, you have to make it easy for people. I got lucky because I had a few songs that hit big and got a lot of links on blog posts.
Music's been around a long time, and there's going to be music long after Ray Charles is dead. I just want to make my mark, leave something musically good behind. If it's a big record, that's the frosting on the cake, but music's the main meal.
What bothers me is when music becomes entertainment. Of course, music is supposed to be entertaining, but go back to any period of time - music had a cultural significance on different levels, whether it was folk music, it was the news of the village, or it had to do with the rites of passage.
Artists make art for themselves. Art is an honest expression. Artists who pander to their fans by trying to make music "for" their fans make empty, transparent art. The true fan does not want you to make music for them, they want you to make music for you, because that's the whole reason they fell in love with you in the first place.
I realized that we're now at a point of self-reference with the Internet culture that there's almost no there left, you know? It's important to make new things. It's important to make culture, rather than simply reference it. I love a good cultural reference, and it's one of the great joys in my life, but it has to all be in balance with the core job, which is to make something new. And that sort of brings me around to why I started talking about my fondness for marijuana.
I've been composing music for feature films since 2007. I've been creating music for films for 13 years and I totally enjoy and love doing that. However, I have a lot of music inside me which I want to share with you all in a different way.
Being in the music business requires having a very strong resolve. You must be completely committed to the craziness that will inevitably ensue when pursing a career in music. There is no one who is immune to this. Not even the biggest music icons.
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