A Quote by Kenneth Burke

If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives. — © Kenneth Burke
If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives.
Making decisions was the painful part for me, the part I agonized over. But once the decision was made, I simply followed through—usually with relief that the choice was made. Sometimes the relief was tainted by despair, like my decision to come to Forks. But it was still better than wrestling with the alternatives.
The modern joint stock firm is the outcome of innumerable decisions made by individual entrepreneurs, owners and managers. For these decision makers the choices among alternatives were limited and the outcomes uncertain, but almost always there were choices. Despite the variability of these individual decisions, taken cumulatively they produced clear patterns of institutional change
People need to stand up hold hands, talk about alternatives. Alternatives, alternatives, alternatives. And people united will never, ever be defeated.
Parts of you die with every decision you have to make. It becomes about making decisions between bad decisions and worse decisions.
A failure to learn about Satan's plan for man here on earth would be fatal to the full exercise of free agency. The reason for this lies in the fact that . . . free agency is the opportunity to choose between good and evil. To intelligently make such a choice one must understand the alternatives-both of them. To the extent one is ignorant of these alternatives, to that same extent he has not made a complete choice. Until a person understands Satan's plan, he can never be certain he does not believe in it and is not helping to carry it out.
Peace is not the absence of conflict but the presence of creative alternatives for responding to conflict - alternatives to passive or aggressive responses, alternatives to violence.
A choice is the root of all morality. Without choice, one can have no moral code. In a vacuum bereft of alternatives, there can be no values. And without values, there can be no reason for a code of ethics. What gives our lives meaning is which alternatives we choose. If we have no options, if we can take but one path, we are by definition slaves.
Man is man because he is free to operate within the framework of his destiny. He is free to deliberate, to make decisions, and to choose between alternatives.
As long as you are free, you are free to select and choose alternatives, provided that you are willing to accept the responsibility for being free. And after you've tried your alternatives, and they don't work as you would wish, don't blame me. Blame your choice. Try another alternative.
Senator, we are groping for understanding, the knowledge you assume I possess doesn't exist' - 'The only effective regulation lies in the propensity of customers to choose alternatives, of investors to move their funds elsewhere and of labour to acquire technical skills' - 'Senator, if I seem clear to you, you must have misunderstood me' - 'Unfortunately, Senator, nobody knows where the next innovative idea is coming from. Political decisions are never random and will always lose out to innovative alternatives
I'm a very good decision maker because I have core set of principles and so I can make decisions. Decisions can be very hard and you have to wrestle with them, but I'm able to get all the data on the table and figure out what would be the best decision because decisions mean ill for some people and mean positives for others.
Actually, I can't take credit for any of my decisions. I noticed one day that all my decisions were making themselves, and always at the right time. I haven't had to make one decision since then. They are always made for me, and they come from the wisdom that is in us all. I trust that wisdom completely. That trust itself was a decision made for me as inquiry cleared my mind. No decision, no fear.
We commonly think of freedom as the ability to define alternatives and choose between them. The creative mind exceeds this liberty in being able to redefine itself and reality at large, generating whole new sets of alternatives.
Economics is a choice between alternatives all the time. Those are the trade-offs.
In Hollywood, the ... basic freedom of being able to choose between alternatives is absent. The gifted people who have the capacity for choice cannot exercise it; the executives who technically have the freedom of choice do not actually have it, because they usually lack the knowledge and imagination necessary for making such a choice.
Alternatives, and particularly desirable alternatives, grow only on imaginary trees.
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