A Quote by Guy Kawasaki
The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.
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When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.
I think different societies, cultures, individuals, teams of people, make the world a better place. The founding fathers, they made New England, they made those 13 colonies. I don't know if they thought they were changing the world or just changing their world, but they did make the world a better place. Doctors that cure patients or cure diseases or make discoveries, they're making the world a better place. Can I make the world a better place by selling underpants? Not really. That's just the means. That gives me resources to try to make the world a better place.
If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
If you make your best effort to be kinder, nurture compassion, make the world a better place, then you can say 'At least I've done my best.
When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.
The same reason why we're doing music is the same reason why Motown did: to make the world a better place and to make people happy. The main message is, just have a good time.
You have to imagine a world in which there's this abundance of data, with all of these connected devices generating tons and tons of data. And you're able to reason over the data with new computer science and make your product and service better. What does your business look like then? That's the question every CEO should be asking.
I often hear that it's unfair that athletes should make what they make versus teachers, because who's more important. But that's not how the market works. Markets don't sign things. You know what you're worth is what somebody will pay you. It's not some arbitrary - the purpose of a company is not to create jobs and health care. That's not why they exist. And it's not to create fairness or any of that. That's not why people form businesses and try to sell a service or a product.
There are all kinds of things we can do in this world to make it a better place but we must start with ourselves.
So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.
Heal the World, make it a better place, for you and for me and the entire human race, there are people dying, if you care enough for the living, make a better place for you and for me.
Most people yearn to contribute, make the world a better place and have success.... all at the same time... Make sure to give your business a background, a mission and a story. That might be the most important step part of any venture. And remember, giving may be the best investment you ever make.
And every good artist knows that the gift comes from somewhere else, and it's there for a reason, and that's to make the world a better place.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
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