A Quote by Kimbal Musk
People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off.
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People always come up to me and ask what the next 'big short' will be. The truth is I simply do not have an answer, and do not want to have an answer, to this question.
I think food trucks are the new answer to American fast food. The idea of raising two or three million dollars and going through red tape to open a restaurant, there's lots of barriers to success. There's a really easy jumping place for food trucks. It's very hip and acceptable for new chefs to open a food truck first.
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is more commercial-oriented. But I want community through food.
I really don't like going out. I don't like restaurants because I don't like the idea of someone, a waitress, being responsible for my evening. I like seconds, and more, and lots of conversation, and I've always hated the idea that in a restaurant an evening just ends. I find that incredibly depressing.
When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.
Salt is the only product that changes cuisine. There's a big difference between food that has salt and food without it. If you don't believe that, ask people who can't eat salt.
I had various jobs, I taught a SAT class, I was a bartender, I had a day job at an office and was making short films. I got grants from NYSCA and NEA for an idea, which later became 'Huckabees,' about a guy in a Chinese restaurant who had microphones on every table and heard every personal conversation and would write perversely personal fortunes.
Women’s magazines will often ask me things like, 'All right, I need six five-minute happiness strategies.' And I say, well, there aren’t any five-minute happiness strategies. This is something you have to do kind of every day for the rest of your life. Just like if you want to raise moral children or if you want to advance in your career. It’s a goal you pursue your whole life.
I think there are two ways of eating, or cooking. One is restaurant food and one is home food. I believe that people have started making food that is easy that you want to eat at home. When you go out to a restaurant, you want to be challenged, you want to taste something new, you want to be excited. But when you eat at home, you want something that's delicious and comforting. I've always liked that kind of food - and frankly, that's also what I want to eat when I go out to restaurants, but maybe that's me.
My big pet peeve with people posting food - and I love it when people post food - but my number one thing is when you're posting at a restaurant, and it's dark, like a date night, food never looks good. Flash looks horrible, no flash looks horrible. It's important to only do food photos during daylight - and it's all about color with Instagram.
While I felt very much a Southerner as a child, being Jewish gave me an outsider's perspective. People look at region in a variety of ways, and I always paid attention to food. Food rises above other things for me. From a young age, I saw food as a barometer of cultural identity, and I was fascinated by how people defined themselves through their food traditions.
I like the idea of sitting in a theater with a bunch of people. With technology now, people are getting more and more isolated. I like the community coming around the story. You don't have that with a DVD. People go home, they're tired from work, they can turn it off. It doesn't make you commit the same way, if you can control the movie. More difficult movies, it's too easy to turn them off. All the time, I see movies I know if I had seen it on DVD, I wouldn't have hung with it. If you see it on the screen, you hang with it and it pays off better than a movie you can easily sit through on DVD.
It's different for every song. But for 'Say Something,' I think it was Chad who had an idea on guitar, and I had an idea on piano for different songs, and we just married them together. We bounce things off each other constantly and kind of massage all these ideas into a three and a half minute pop song.
Sixty-five percent of Americans don't have the conversation with their children. So you're sending off boys and girls off to college, off to high school, off to wherever they go, and nobody's had the conversation about how to conduct themselves. About a man telling his son how to be a man. How to respect a woman. How do you respect yourself?
Music is a conversation between people and their community, you know, people and - and deejaying, it is a way of amplifying that conversation and kind of putting that conversation on blast in a way. But at a very basic level, it's records talking to records.
It's not, like, how long you are on the screen, 'Karwaan' being the biggest the example. I may have had a five-minute role, but I know the appreciation that I got was a lot more than a five-minute role deserved probably.
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