A Quote by Luciana Berger

Many of us grew up with colourful characters such as Tony the Tiger, Coco the Monkey and Ronald McDonald. These figures were designed to market products - from sugary breakfast cereals to hamburgers - to children.
Some breakfast cereals only come into their own as children's party treats: what are cornflakes and Coco Pops for, if not to clump together with melted chocolate and spoon into a cupcake holder?
One thing that I noticed is having met some former Taliban is even they, as children, grew up being indoctrinated. They grew up in violence. They grew up in war. They were taught to hate. They were, they grew up in very ignorant cultures where they didn't learn about the outside world.
The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.
The breakfast food idea made its appearance in a little third-story room on the corner of 28th Street and Third Avenue, New York City....My cooking facilities were very limited, making it very difficult to prepare cereals. It often occurred to me that it should be possible to purchase cereals at groceries already cooked and ready to eat, and I considered different ways in which this might be done.
The character of the monkey just grew from something out of his face and my granddad's personality. They fused, and that's what I ended up with! The monkey belonged to a friend of mine, and I saw that it had such a little beguiling face and it grew from there.
We are all a tiger with feelings. An elephant who never forgets. We are tiger, panther, monkey - we are all of these things, all of the life rhythms.
After my parents' divorce in the early seventies, I grew up with my mother, who wasn't super educated herself. But there were a lot of kids from the subcontinent in the neighbourhood, many of whom were academic achievers. So my sister and I grew up around them, and both of us did well in school.
There is a Tony the Tiger inside of all of us just waiting to be unleashed.
Bell Labs was a fantastic research organization but having them create and market new products for the world was terrible. They were not good marketers and yet it was AT&T engineers who were deciding what the products of the future were.
Whenever I donate a hunting trip for the Children's Leukemia Foundation, Ronald McDonald Cancer House, all these children's charities, I offer the anti-hunters an opportunity: if you donate more to the children's charity than the hunters donate we won't go hunting.
We were in the market ahead of competition. We brought new products on the market ahead of competition. We rolled out our networks. We begged, borrowed, stole, put things out. And while they were never near perfect, they were first. And that gave us, to my mind, a lot of advantage.
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.
McDonald's doesn't suck. It's just not Wendy's. Wendy, she's much prettier than Ronald McDonald.
I grew up in a time when Eames and Le Corbusier and Frank Lloyd Wright and other architects were putting their furniture and objects on the market. You could buy some of those objects on the open market. Eames was a huge influence on all of us in school.
Tony [Touch] is like my big brother. He's somebody that I grew up listening to. I've had the fortune of befriending a lot of my idols in a positive way. Tony is one of them.
With the tiger you're always on edge, and you always have to keep your distance. The monkey is far less threatening so you're more relaxed around the monkey, and I think that's actually hazardous.
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