A Quote by Mark McKinnon

I think the press has an interest in communicating to its viewers or readers, and their viewers or readers drive profit for those news organizations, so I think those news organizations have a certain bias toward their own readers. Yeah, I think they are a special interest. Of course they are.
A scared journalist produces a lifeless citizen. If our news is scared of the government, it is great injustice to readers and viewers who have been cheated in the name of news.
Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.
The New York Times and PBS are gatekeepers of a sort. And they perform that role of gatekeeping with a set of rules and aspirations about where they want to lead their viewers and their readers. They value objective facts, and they attempt to transmit a comprehensive view of the world. And they do have values. And they do lead their viewers and their readers to certain conclusions. But it's different than such monopolies as Apple or Google which are dissecting information into these bits and pieces, which they're then transmitting to people. And it's about clicks.
In banking, it was my responsibility to deliver investment opportunities and solutions to hedge fund clients, and at Bloomberg, it's my job to break down news that matters to our viewers and readers.
I think there are readers out there and I don't think the book is dead. And more importantly I don't think readers have to choose between literary and commercial fiction.
Network television has been attempting to lure viewers for years with its low-interest programming only to have those viewers discover later that their brains are bankrupt.
We still write too many stories that are "state of the race" stories that are informed almost solely by what the polling shows and by what we're then deducing about who's up, who's down, and I'm just not sure that's very helpful to readers, it certainly doesn't elevate the debate and, and the problem is if you, if you cover these things, and I don't think the Times is particularly culpable, I think other news organizations are worse, if you cover them in an entirely "who's up, who's down" horse race way.
Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism.
My readers are surprisingly mixed. I have conservative readers - for instance, women with headscarves - but also many liberal, leftist, feminist, nihilist, environmentalist, and secularist readers. Next to those are mystics, agnostics, Kurds, Turks, Alevis, Sunnis, gays, housewives, and businesswomen.
I was sorry to see the News of the World go down, I think it was a great campaigning newspaper. Who can forget the News of the World's high profile campaign against child sex offenders which led to News of the World readers burning down the home of a paediatrician, throwing rocks at a pedalo, stamping on a centipede.
Each day is a surprise - and each day I learn something wonderful and new. Both in writing thrillers and in reporting the news, I work to change the world a little bit. I want readers - and viewers - to be surprised and captivated and even inspired.
A reader is entitled to believe what he or she believes is consonant with the facts of the book. It is not unusual that readers take away something that is spiritually at variance from what I myself experienced. That's not to say readers make up the book they want. We all have to agree on the facts. But readers bring their histories and all sets of longings. A book will pluck the strings of those longings differently among different readers.
I reach readers rather unintentionally, I think, and those readers likely connect with the slant, the off-kilter, the part of the road you can barely see from the well-traveled road. So, when I'm writing, I'm not thinking about audience at all. Instead, I'm trying to see behind those shrubs, down that hidden path. We're the weirdos of the world and there are so many weirdos.
I'm not immune to the readers' desires. Sometimes they are my own, because I'm a reader, too. The readers' desire to know what really happened and what didn't. To have a glimpse into what's really the author and what isn't. I think we all have that and I wonder about what it means.
So people that read the New York Times are not gonna have the slightest idea what really happened here. So not only are the Drive-Bys themselves a little dense and not curious and uninformed, so are all of their viewers and readers.
The future of publishing is about having connections to readers and the knowledge of what those readers want.
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