A Quote by Martin Sorrell

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.
Selecting Budapest would not only be a new city and country for the Olympic Games, but put the region on the map. We want to organise the first Central Eastern Europe Olympics.
With athletics, you put all that training in for only two major championships a year and the Olympics every four years. So when you get on top of the podium, it is relief and excitement and... Oh! it has all been worthwhile... the hard work, the sacrifices.
My life goes in four-year cycles. The World Cup is every four years and the Olympics are every four years.
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.
I'm looking forward to Phoenix. I ran well there last year in the Nationwide Series, and it was one of the tracks I made four Sprint Cup starts at last season. In the Cup race last year, I had a good run going for it being my first time there in a Cup car, and unfortunately got damage from an accident. It's not a restrictor plate race, so this will be the first time this season that I will run a lot of laps in practice. It's also the first race for the new qualifying format, so it will be interesting to see how that works out. Overall, I just want to have a solid run in the BRANDT Chevy.
The World Cup only comes around once every four years and is the absolute pinnacle of our sport. It is something we dream about as players. It is a reason why many of us started playing this game. I know myself, my teammates will be focused on what's ahead and what's at stake.
In Montreal, I kept thinking, 'Pay attention: this is the Olympics! It only happens once every four years!'
The Olympics are every four years and I think every athlete who competes in the Olympics wants the gold medal, and I think that's what the World Cup is for a rugby player - it's the gold medal.
For me soccer provides so many emotions, a different feeling every day. I've had the good fortune to take part in major competitions like the Olympics, and winning the World Cup was also unforgettable. We lost in the Olympics and won in the World Cup, and I'll never forget either feeling.
For Infiniti, the global coverage that Formula One provides is second only to the Olympics.
Well, we've made huge strides since the 1990 World Cup, USA '94, and obviously since '98. Unfortunately, those strides only register with the public once every four years.
I have achieved a lot and I'm grateful for that - I'm just a bit greedy because I want to add the Olympics. It's once every four years - everyone wants it and very few people get it.
Let's pretend six people live in your house. And you propose that only four people get to eat every day, and you put it to a vote. If four people vote that only four people get to eat, two people don't, that prevails. That's what a democracy is. It's strictly majority-minority rule.
As long as you win Monaco, that's the one. In my ten years of Formula One, I've only won here once. This is my second time.Every year, it feels like this is your Achilles heel. You almost have it and then you don't. It's such a hard race to win.
The Olympics are only once every four years, so you have to take advantage of all your opportunities, both to be an inspiration to people and help support your sponsors who help you.
The Olympics are only once every four years so you have to take advantage of all your opportunities, both to be an inspiration to people and help support your sponsors who help you.
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