A Quote by Martin Sorrell

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

Martin Sorrell

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Agencies Bigger Business Buying Client Creative Economies Except Few Media Our Perception Scale Worse

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Martin Sorrell
British - Businessman
Born: February 14, 1945

It used to be that companies with industrial economies of scale created business success. Now, success will come from the information economies of scale, either the ones with complete breadth, or complete depth.

Tucker Max

I had seen a lot of bullying on social media. If this is happening to me, who only a few people are paying attention to, what happens to somebody who is on a bigger scale?

Whitney Wolfe Herd

There are really very few economies of scale in centralising or standardising advertising.

Stephen King

We are moving rapidly from an era of an oligopoly of content providers to an oligopoly of content controllers: new choke points. This is not media consolidation in the traditional sense, where a few huge conglomerates used economies of scale to dominate journalism by dominating the local and national agendas. This consolidation, to a very few companies plus increasing government intervention, is even more dangerous - and information providers of all kinds are finally starting to grasp what’s happening.

Dan Gillmor

I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising agencies have done.

Steve Stoute

I make a model of the site. There are some obvious things: where the entrance should be, where the cars have to go in. You start to get the scale of it. You understand the client's needs, and what the client is hoping for and yearning for.

Frank Gehry

Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.

George Lois

Rather than engineering our economies solely to maximise GDP, Africa's business and political leaders must build economies explicitly designed to end poverty and inequality.

Winnie Byanyima

We expect our media to lead and open doors for our young talents. As we need creative engineers, doctors and managers, we also need creative journalists and media workers.

Mohammed bin Rashid Al Maktoum

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

Kevin Roberts

I kept buying bigger and bigger jeans, and once the size 14s got too tight, I thought: 'That's it. I'm not buying the next size'.

Valerie Bertinelli

I kept buying bigger and bigger jeans, and once the size 14s got too tight, I thought, That's it. I'm not buying the next size.

Valerie Bertinelli

There is no room for being creative in today’s business... Except for finding creative ways to be inefficient.

Martin Wolf

I've never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.

Bob Gill

In volume and velocity, the new media are making available testimony on a previously unimaginable scale. I'm neither as romantic about the new media landscape, nor cynical. But what's indisputable is the experimental energy that digital forms are unleashing. Among my students and among up-and-coming artists, I find myself startled by the creative responses to the technological, environmental, and political upheavals of our time.

Rob Nixon

The drive to scale in almost every endeavor. The British went very large scale in ship building and a few other industries. Their steel plants were bigger and much more advanced than ours after the Civil War, but we had blown past them by the mid-80s.

Charles R. Morris

A Quote by Martin Sorrell

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