A Quote by Mary Elizabeth Winstead
There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.
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There was a notion that I could do only niche films like 'Yevade Subramanyam' or 'Krishna Gaadi'... I wanted to break that and draw in a larger audience so that next time I do a so-called niche film, more people might come out to watch it.
When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.
We have been playing to a 70-30 black to white audience. And we are just doing what should come next, trying to attract a larger house, trying to reach an audience that's half black and white.
A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.
I just feel very grateful to be a part of that, to be a part of a winning team... I'm trying hard not to be used to it, but I am kind of. It is something where I've run out of people that I want to work with because I've worked with everybody I ever wanted to. I really have. I can't think of anyone I'd want to work with right now because I'd just want to work with the same people again.
You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.
Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.
When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place.
With television, attention spans have been shortened. It's something we have to fight against: the dumbing down of the audience. To be part of an audience is a privilege. To be with the people on stage, to let them reach you. If you're doing a million other things, they won't reach you.
You want the audience to get your movie, and you want the audience to like it. It's as simple as that. If they don't understand what you're trying to say, you've failed. Of course, you can't get 100 percent of the crowd to understand the movie, but you know when you've reached the people you want to reach.
I'd say we do reach somewhat of a younger audience, but I think for the most part that younger audience is picking our music up from a brother or sister or even parent, who is turning them onto the band.
Fame obviously has become a premium in everybody's life. Everybody thinks they deserve it, everybody thinks they want it and most people really don't enjoy it once they get it.
I want to communicate with people, and I want to make something that works, and that people like. I'm never purposefully trying to be antagonistic or shocking or anything that would push an audience away. I'm always hoping to reach as many people as I can.
Being a part of exhibitions is not a burden; it's another way for an independent label such as mine to reach a larger audience by exposing them to my whole body of work.
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