I don't really look too much into the social media side. With the fans not at the stadiums, a lot of people have got a lot to say on social media. I try to stay off it even if we've won the game or lost the game, it doesn't really matter to me.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
I don't live in that world where I'm on social media, I don't got social media. Or I'm reading articles [about my game], so it's like I hear stuff by word of mouth a couple of days after so it never gets to me. So I can't get mad about what they say.
Some of my fans don't really like it when I respond to people who say things that are trying to be hurtful on social media. But I think it's kind of funny. There's a lot of things that make me laugh, that people would try and say those things. I mean, there's some that I can't even retweet or respond to just because of how bad it is.
I try to use social media as a tool for good. Fortunately I can say that social media has treated me pretty well. I've been exempt from a lot of the mean comments. Of course it happens now and then. It's funny because let's say a rude or off-putting comment comes in, rather than ignore it, I'll talk to that person and there are so many times I've gotten apologies, like "I totally understand, I'm with you."
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
I see a lot of athletes that don't really use social media, or they're saying the same stuff. I kind of wanted to change the game.
I like to stay in touch with the fans via social media a lot. I really get involved through Twitter and Instagram, if anyone wants to see what I'm doing.
So take social media; take a look at the way they're used. In a lot of ways they're used constructively; lot of things are done that couldn't be done before. On the other hand a lot of the effect of social media is to set up extremely superficial contacts amongst people.
The home games, that's really where you can see everything - every game is packed. No matter if it's like a game we're going to win by a lot or a close game - everybody's here. The fans cheer the same way and it's great. That's really what I can say about Duke.
Whether it's singing, modeling, acting, you name it, they always label you as the YouTuber, the social media kid, the social media star. It's something that I've heard - a lot - but I kind of just put it to the side.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
We do a lot of things that kind of annoy people and our fan base. We try not to get overloaded on it. For us, that means we don't do social media stuff - we have an Avenged Sevenfold social media, but none of the band members have Facebooks or any sort of Twitter.